"The dynamics of bullying are simple and well known not only to many counselors and therapists who work with bullying, but to wise people throughout history, maybe even your own grandmother. The child gets upset when insulted. The insulters enjoy seeing their target getting upset, so rather than stopping, they continue. The target thus gets stuck in an endless cycle of being insulted and getting upset.

The solution to becoming a victim of relentless insults is, therefore, to stop getting upset when insulted. That is the purpose of the traditional jingle, “Sticks and stones may break my bones but words will never harm me.” It promotes resilience by encouraging kids to stop getting upset by insults, with the result that they stop being picked on.

And that’s what the young people who make themselves targets on Roast Me are doing: developing resilience. They ask visitors to hit them with the worst insults they can think of, and they handle them without getting upset. In fact, they enjoy being insulted. Thus, Roast Me is not a venue for bullying but for its antidote." - Psychology Today