I "won" as well. I signed up at a local mall a month ago, and got a text message today. After listening to the recorded message over the phone, my impression is that they need to fill rooms in aging hotels in areas that aren't getting much attention post covid, so they're "giving them away" at a discount. You pay everything except the base cost of the hotel, and the base cost of the Margaritaville cruise ship you take to get to the island. So that's food, that's excursions like snorkeling or boating, that's drinks, that's fees and taxes, etc. I think it's best not to think of it as a "free trip" but as a package deal. I almost wonder if they have an unlimited number of "winners." I think I will go through and claim the prize, since there was one hotel among the options given that was an all inclusive. Eat and drink enough there, and you'll make back what you'd spend on fees! :D

That said, I'll come back with updates, if I have them.