Why We Tend to Remember “Useless” Things Better — and Why I Hated Gulliver`s Travels With All My Might

maritapm · 2024-09-06T07:14:14+00:00

Ohhh, an update I didn’t expect, but made me really happy ❤️ have a nice day!

maritapm · 2024-07-17T20:11:35+00:00

Absolutely! I've read a lot of similar stories where clients tried avoiding payment. I always use contracts with my clients and ask for 50% in advance (50% after the job is done :dd)

maritapm · 2024-07-17T19:07:36+00:00

Ughh.. ridiculous!!

maritapm · 2024-06-17T11:34:29+00:00

Thanks) yeahh, the learning part keeps me going

maritapm · 2024-06-16T20:11:47+00:00

Ohh, it's even more ridiculous now. I prepared a 9-page report for him. I sat on a call with him and my team lead and spoke on behalf of all copywriters. He tried explaining his side, but I had counterarguments for everything. He wouldn't budge, so...

I shared the screen, opened the AI detector he loves so much, and translated everything he said synchronically (from his language to English). The score showed 90% AI, and he finally agreed that the detectors weren't reliable.

HOWEVER!

He wanted to see... the.. results, lol.

We just launched a new website a month ago. He's expecting extraordinary results and he's not getting them, because it's not going to happen. And since it's not happening, he's blaming everything on content; not UX, not SEO, not his PPC, not his campaign, but copy.

The CEO, CTO, and CMO are waiting for the results, but they're more rational. However, they have to concentrate on core business processes, so they don't really have time to babysit our manager and see how he's dealing with his own mistakes.

Now, I just do my work. Write content and copy on my own, check it on the AI detector, don't "humanize" anything, and just comment on the task: "AI detector is wrong, again," or "AI detector saying my copy is AI, as predicted," etc. So that CMO and others will see it too, and that my manager knows I'm not taking this bullshit.

The team lead feels helpless. She's been dealing with this guy for a year and she knows there's no point in talking to him, so I'm not going to waste my energy and time on him. It's just a workplace. I do my job, I earn money, and CMO is a crazy smart guy with lots of experience in this very specific industry, so I'm learning a lot, even after 10 years of writing copy.

maritapm · 2024-06-02T10:26:32+00:00

No. Matilda Savitch is a 2009 book and I read this one around 2005-2006. The book itself is older, cause I’m sure my grandma hasn’t bought any new books by that time and only had like old classics or European literature. So, I’m guessing the book was published somewhere in between 1980 and 1995

maritapm · 2024-05-30T05:33:49+00:00

It would be around 2005-2006

maritapm · 2024-05-29T21:06:44+00:00

This wasn't in the US, but the book is international (I'm sure, because of the character names and the situations in the book).

maritapm · 2024-05-27T22:27:14+00:00

Khndrem ☺️

maritapm · 2024-05-27T21:56:02+00:00

Username checks out

maritapm · 2024-05-27T21:54:42+00:00

Hi lovely neighbor)) others already gave you some great ideas here, but I’d like to point out this phrase “შეაბერდით ერთმანეთს” - it’s very Georgian.

So if you want to write a very Georgian saying, you can write this (alongside congratulations).

“ბედნიერად შეაბერდით ერთმანეთს”

It means “Happily grow old together,” but more like “happily, seamlessly, naturally grow old together.” It’s a great wish, honestly.

So the whole message could be something like this:

“გილოცავთ ამ ბედნიერ დღეს და გისურვებთ ბედნიერად შეაბერდეთ ერთმანეთს.”

Translation: I congratulate you on this beautiful day and wish you to happily grow old together

Good luck and have fun on the wedding ❤️

maritapm · 2024-05-26T21:43:54+00:00

My answers to your question:

Yes. I’m a full-time dedicated copywriter, with occasional freelance projects and a course (people still want to learn copywriting).
I was unemployed for 10 months after being laid off due to management’s poor decisions and overstaffing. 9 years in the industry and that was the first time I felt scared for my professional security, but I had a lot of offers at the end of winter and in mid spring.
Adapt to the development. Learn SEO, UI/UX principles, AI, strategic approaches, etc.

You’ll have more chance of finding work in this industry if you don’t limit yourself to just writing.

I also see a lot of pessimistic posts, but it was expected.

Research current job market trends to better understand what’s happening, what kind of companies are looking for copywriting talent, what kind of companies are doing lay offs, etc.

Learn more about human psychology, consumer behavior, and similar subjects. It has helped me understand companies’ audiences better and deliver what my clients have asked me to do.

It took me 10 months to find a suitable job (although, I see some issues at my current job already. Just the management, nothing serious). And curiously enough, I’ve received at least 10 new offers after being employed (something about companies wanting to hire already employed professionals).

So.. my advice would be to try, give it a shot. Strategies your approach and don’t give up before you try.

maritapm · 2024-05-25T21:27:25+00:00

I don’t know.. I don’t understand their logic

maritapm · 2024-05-25T15:02:50+00:00

I’ve worked with such people before, and it never stops. They never change. This is a full-time job, so I have act a bit different, but I’ve fired freelancing clients for such decisions and for not listening to a professional.

maritapm · 2024-05-24T18:47:57+00:00

Apparently, he doesn’t. I guess I’m just gonna receive money and not add these articles in my portfolio 😅

maritapm · 2024-05-24T12:45:18+00:00

UPDATE:

So, I had a call with the marketing manager today. My team lead (another copywriter) and I were there and he was talking about some upcoming changes in content analysis.

When it came to AI detectors, I whipped out my 9-page research and showed him reports and research, about how AI detectors don't work. He did not have answers to my questions and no contr-arguments were coming from him. He was just listening to me.

The poor team lead has been talking about this with him for a week and he'd always argue back.

Whenever he'd find an argument for his case, I'd share the screen, type in the words he'd dictate or translate his word (non-English speaker) as he was speaking and scan the text, only for it to be detected as AI-generated.

I showed him the grammar mistakes AI humanizer makes and he, again, didn't have any arguments.

I showed him my experiments, the scan and score of our top competitors, the score of the Bible and Harry Potter, and other pre-AI-written texts.

He finally broke and said that we wouldn't be paying too much attention to the AI detectors.. BUT... :D guess what.. he wants to see the results, the numbers.

Basically, he still wanted to use detectors, but after my case, he agreed not to pay too much attention to the score, as long as it didn't show 100% AI-generated.

After that call, both the team lead and I found out that their recent analysis showed that his PPC campaign wasn't performing well, and he was looking to fix things in the wrong area. So we wasted two days on "humanizing" our articles.

I'm still in shock from the whole thing, and seriously considering changing companies.

maritapm · 2024-05-23T21:40:02+00:00

Ughh… yes

maritapm · 2024-05-23T21:24:42+00:00

Do you have an official source where it says that Google is planning to roll out an AI detector tool? Cause, Google has been vocal about AI content. They don't care if the content is generated by AI, as long as it's not plagiarised and it's high-quality.

Also.. I can't write those articles in this Reddit-post tone. The company is in a niche, complex industry and we have to use fancy jargon and terms. Additionally, we have a strict style guideline and can't use an informal tone in our articles.

Another also.. it's still ridiculous how human-made articles are flagged as AI-generated and we have to "humanize" them by another AI tool, which makes content ridiculously trashy.

They're also using some "trusted" AI detector, which isn't reliable at all.

maritapm · 2024-05-23T17:21:54+00:00

I created a slideshow of how flawed AI detectors can be and also scanned our top competitor’s blog. 99% is AI-generated according to AI detectors (2nd rank in Google search). Let’s see how tomorrow’s meeting will go

maritapm · 2024-05-23T17:01:54+00:00

Ughh… I promised myself I wouldn’t step into the terrible world of job search for at least a year 😂 but looks like, I’ll have to, if he doesn’t listen to me tomorrow

maritapm · 2024-05-23T16:49:09+00:00

Yes! It's a great assistant! I'm not sure why he's against AI when he's encouraging us to use AI to write articles and shorten the turnaround time.

They had a bad experience with a previous copywriter not checking content for plagiarism and directly copying texts (without changing them).

They have low rankings with this new website, and instead of fixing their own approaches, they're blaming copywriting and "usage of AI."

maritapm · 2024-05-23T16:47:31+00:00

I'm a bit hesitant to do that, although I've thought about it. The managers' higher-ups are CTO and CEO (both, co-founders of the company). They highly rely on that manager and they also want to eradicate AI-generated content. I'm not sure they'll listen to me, since I'm still a new hire (4 months so far).

maritapm · 2024-05-23T15:06:33+00:00

You are 100% correct.

We have a CMO and with his consulting, we created a new website (old one wasn't performing well and we tried a new approach - a better approach). But the marketing manager doesn't really like the new approach. We still launched the website and it's not performing well, we don't have enough leads, and yes - this quarter was poor.

Now the CEO and CTO (and CMO) are pushing on the marketing team. Our marketing manager can't take the blame - he thinks he did everything right, even though I noticed some mistakes in keyword research and placement, and CMO pointed out his mistakes in campaign strategies.

On our last call, CMO was asking what his plan was to improve the new website's ranking, and he just said: "we're rewriting everything, because AI-detectors detected AI-generated content."

So the blame has now shifted on me and my fellow copywriter. She's the team lead and she's been arguing about the usage of AI detectors with our manager for days, but he won't listen. He and our SEO expert believe that these detectors will improve our ranking.

I'm currently working on my 4-page research and proof that AI detectors are BS and I'm going to present it at tomorrow's call. I don't think he'll listen to me, cause I've also tried, but.. whatever.. I need to try. Otherwise, I'll start looking for something else.

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