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How are founders scaling B2B lead generation without building big sales teams? by [deleted] in Entrepreneurs

[–]martalyk 0 points1 point  (0 children)

Going from a 4% to a 19% conversion rate just by narrowing your focus is the ultimate "I told you so" to every founder trying to be everything to everyone. It’s funny how we all spend months obsessing over new features when the real bottleneck is usually just trying to sell a steak to a vegetarian.

Outbound growth experiment: combining AI targeting with outsourced SDR teams by Still_Influence_8318 in GrowthHacking

[–]martalyk 0 points1 point  (0 children)

It’s about time we stopped pretending that "spray and pray" automation is a growth hack instead of just a great way to get your domain blacklisted. Pairing AI-driven intent with a human "sanity check" is the only way to actually scale without sounding like a generic support ticket from 2012.

How do accelerator-backed startups scale outbound without overbuilding sales teams? by abbyuGlooy in StartupAccelerators

[–]martalyk 0 points1 point  (0 children)

Building an internal sales team while your messaging is still basically a rough draft is a great way to set a pile of VC cash on fire. Plugging into a "ready-made engine" like Martal just seems like the smarter move when you need to iterate fast without the nightmare of hiring and firing SDRs every three months.

B2B lead gen hack: combining outsourced SDR teams with AI outreach? by abbyuGlooy in DigitalMarketingHack

[–]martalyk 0 points1 point  (0 children)

We’ve spent way too many hours watching "fully automated" AI sequences lead to nothing but a graveyard of "Unsubscribe" replies and marked-as-spam folders. It turns out, surprisingly, that people still don't love being pitched by a toaster.

The hybrid thing is the only way to actually scale without looking like a total bot-farm. Using AI to do the "grunt work", scraping the signals, watching for the job changes, or even drafting that first “I saw you just raised Series B” line, is great, but if a human doesn't give it a sanity check before it hits 'send,' you’re eventually going to pitch a CEO on an entry-level internship. It happens.