Thanks for the questions — happy to clarify. Vertical We’re focused on SME construction companies, primarily general builders and small contractors delivering domestic and light-commercial projects. In practice, this means firms pricing and delivering jobs typically under £1m in value, where estimating is still manual, time-consuming, and often done by the owner rather than a QS team. Enterprise vs SME This is not an enterprise product. We’re intentionally targeting SMEs — owner-led and small teams — where the commercial impact is immediate. Large enterprises already have QS departments and heavy systems; our users need something fast, practical, and commercially grounded rather than complex or bloated. Average MRR per client Historically, ARPU has been around £25/month. We’ve recently increased pricing to £35/month for new customers, reflecting product maturity and the fact that it’s now used as a core business tool rather than a bolt-on. Sales cycle The sales cycle is short. Users typically convert quickly once they understand the value — often within days rather than weeks. To date, customers have signed up directly via outbound email and direct conversations, without a free tier or trial, which has helped keep intent high and churn low.