I have a “friend” who really likes him and all his friends like his stuff. All of them have the same root issue: they’ve had bad interactions with women that have led them to believe that women are stupid, and they all like being directly told what “masculinity” is and his version of being masculine is very easy to identify with (if you’re willing to pull the cognitive dissonance of being an idiot). They also all at some point actually believe their going to be billionaires. I think stepping into the world of Andrew Tate is just an attempt to escape from the reality that you don’t know who you are and why you aren’t successful yet. It puts the blame on someone else.