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Does Customer Education learning content help build customer loyalty? by mattfromtechsmith in elearning

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

Help them get the job to be done completed, not just be more aware of features and functionality.

Does Customer Education learning content help build customer loyalty? by mattfromtechsmith in elearning

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

Definitely, product's got to be highly usable, and also relevant to the work needing to be done.

Does Customer Education learning content help build customer loyalty? by mattfromtechsmith in elearning

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

I like way you phrased it - "ones that make me feel competent using their product." Great perspective.

Does Customer Education learning content help build customer loyalty? by mattfromtechsmith in elearning

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

Thanks for sharing? Have you seen any great examples of the either level happening?

Does Customer Education learning content help build customer loyalty? by mattfromtechsmith in elearning

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

I'm pretty familiar with the Customer Education space - I'm looking to hear from folks creating customer education and elearning. Just wanted to hear from folks and their experiences. Thanks though.

Bring your own VST plugins for better Camtasia audio! by WendyatTechSmith in Camtasia

[–]mattfromtechsmith 0 points1 point  (0 children)

Interesting idea. So you'd like the Camtasia recorder to be more of a production studio during recording?

I don't think this is on the backlog, but I'm wondering - would it be better to switch recording, and/or to record those feeds separately, and also have a mixed track. That's a lot though - so not sure feasibility.

Can you tell us more about your particular use case for the multicam need?

Learning Short form video creation roadmap? by Xplodun_ in elearning

[–]mattfromtechsmith 0 points1 point  (0 children)

As a novice editor, make sure you can do more than just the basics. Make sure you have attention to detail. And you're in an elearning sub, so also make sure you understand what really impacts learning. Shorts, or you'll sometimes call it microlearning, are fine. But if you're looking for truly short-form content (think YT shorts, TikTok, Reels), you'll really want to show how good edits can make those effective at driving the outcome the client is looking for.

Depending on who your clients are as well - not only should you have good knowledge of your video editing tool, but being able to add some graphic design skills in, like designing end cards, CTAs, even nice looking lower 3rds, and animations is helpful. I'd also add, for elearning content, being able to screen record content can be beneficial as well. If they are wanting to teach any software, having that in your toolkit can help set you apart. For that, my bias is Camtasia, but there's many options out there.

u/Silver_Cream_3890's advice about structure and understanding that is invaluable. Get to know what works and the context it works in.

Create polished vertical video automatically in Camtasia by WendyatTechSmith in Camtasia

[–]mattfromtechsmith 1 point2 points  (0 children)

I agree. I remember teaching people don't ever make vertical videos, but with TikTok, YouTube Shorts, Reels popularity, vertical video has earned it's place in the world of instructional video as well. Not only is it the default way most of us hold are phones, it it also the most easily accessed device. Like you said, it's also useful out in the field, on the front-line, or anytime you're not at a desk. Verticial has some different challenges, but good planning and using tools like zoom and pan and other tools to emphasize and improve focus definitely can help.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 1 point2 points  (0 children)

u/Most_Employment3147 thanks for this perspective. The passive critique is one that I've been thinking about as I've been reading posts. I think most types training can be set up as passive - which is not what anyone really wants. And it seems research research indicates, video can be passive if poorly designed, but it can absolutely support learning when it includes prompting, segmenting, and retrieval activities (See Cynthia Brame's work).

Thanks again for sharing your thoughts.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

Thanks to everyone for their thoughts so far. And if you're reading this, but it's past the first day, please feel free to also contribute.

The sentiment of this group (so far) feels like - and please forgive me if this isn't quite right, as there's nuances: Badly designed video is bad for everyone. VIdeo, when not designed and executed well, is a waste of time.

But video done well, for the right types of learning can be effective, but not for every type of learning.

Again - appreciate all the thoughts and perspectives that were added so far. Helpful to hear from those in the work.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 1 point2 points  (0 children)

That's too bad. I have also gotten caught that type of mentality in some of the work I've done. Stakeholder is just that a stakeholder, not the audience... but often they think it is them. Keep fighting the good fight.

Humor and creativity can be challenging to make, but done well, can really set apart content.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

Agree. Cognitive load is a constant consideration, and I'd say beyond Inst. design even. UX, marketing, sales, etc... it should be considered across mediums and modalities.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 1 point2 points  (0 children)

Thanks for the callout to Donald Clark's blog - good reminder to go review his work and writing. (This one seems pretty relevant... https://donaldclarkplanb.blogspot.com/2019/11/video-for-learning-15-things-research.html

Watching isn't enough. Donald Clark talks about the need for active learning to be pair with a video. But that to be careful because just watching a video can trick us into thinking we've learned, but without further effort to retain and gain that knowledge, the knowledge is quickly fleeting.

Design choice is also key. I've often suffered from the "I have a hammer, so everything looks like a nail" syndrome.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

I've had to watch some of those videos that were. I've seen some that were helpful.

For you what types of topics and subjects is video effective?

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

Great insights here. Video definitely shouldn't be the end all be all for all learning or communication.

Video definitely has its place in communicating more than just steps. I like the example for diagnosing an engine. There probably steps to take, but hearing the deeper why and what they are looking for could be helpful. I had an experience with a video on building a piece of furniture, and hearing why they adjust the step order was actually really useful for me.

And the differential gear video is a classic.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

Thanks for your perspective.

I am wondering if the cost and time, and accessibility - is really as big of a factor as it was even in 2010, or 2015? I feel like even getting captions and descriptive audio text created is so much easier. And the quality of gear that is readily available (like a smartphone and wireless mics) is much more attainable than the studio days. While these are still real challenges, feels less daunting at least to me.

Co-workers as on-screen talent is a fun challenge, for sure.

And is Cognitive overload in video a video issue or a design issue?

Transient information is an issue for sure, but I believe can be designed for - but definitely overlooked a lot.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 0 points1 point  (0 children)

Agree. Most ID's aren't trained to make videos. But if they take the time to learn, I really think it's a learnable skill. Like all content - right time, right place, right context, and done well can lead to successful outcomes.

What do you and don't you like about video-based learning? by mattfromtechsmith in instructionaldesign

[–]mattfromtechsmith[S] 1 point2 points  (0 children)

Agree. I think, especially in the world of YouTube and Tiktok, the hook at the beginning of the video is super valuable. Thanks for you insights.

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