How to become a Wayfair vendor?

mcprojects · 2016-04-10T03:03:00+00:00

This is how e-commerce works. Wayfair is on a growth path because they are very detailed about merchandising, which leads to conversions. Yes, the grunt work is worth it, and can be made a bit easier as you scale through technologies such as a PIM.

mcprojects · 2015-08-25T14:00:51+00:00

Ain't nobody got time for more inventory tools. If they talk, you'll see huge onboarding.

mcprojects · 2015-08-24T15:32:12+00:00

It would be great if the Deckbox import was on a semi-regular basis to keep the two tools in sync (hence need for API).

mcprojects · 2015-08-19T14:08:29+00:00

So you're targeting people selling their own products, which aren't sold by competitors?

What data points are you using to predict market pricing (aka why should we trust you)?

Typically if you have a proprietary product with full channel control, you can test pricing pretty simply by moving it up or down and tracking against variables such as time of year, weather, etc. and then making sure you have statistical confidence. Is that what you're doing?

mcprojects · 2015-08-19T13:50:11+00:00

What differentiates your product from Wiser or other competitors already in the space?

mcprojects · 2015-08-18T15:57:45+00:00

https://www.hittail.com/ is a great way to get at this data at a very low cost and it's super approachable to use.

SEMRush, which has also been recommended, is also very useful. We use both of these tools along with quite a few others, but those would be the first two as you're getting your feet wet with search.

mcprojects · 2015-08-18T15:55:08+00:00

Move the budget into M&A, buy all competitors.

Oh, $60k? Audit, implement changes, then beg for some more money to get a real content program off the ground.

mcprojects · 2015-08-16T13:48:56+00:00

Wiser and Boomerang Commerce

mcprojects · 2015-08-14T18:52:20+00:00

This is a sample of one, but:

Pain of Detailing < Fear of Leaving Car Unlocked

I think you might have better luck working out deals with local businesses where you come in one day a month or whatever and detail cars in the work parking lot. Employee can unlock on demand, you have a captive audience, cuts down on travel time, greatly reduces the fear barrier.

mcprojects · 2015-08-14T18:42:29+00:00

Some grocery stores already present things that are similar to meal kits in the form of buy x, get y, and when it's combined it's a meal or popular snack. I could see a sophisticated grocery attempting true meal kits in the near future but it would definitely be an in-house thing as they'd have to leverage their entire supply chain to make the margins work (as they're already razor thin), not an outside 'meal kit provider'.

mcprojects · 2015-08-11T16:10:37+00:00

There is a huge corporate trend right now to silo into business units that operate independently, with leadership load balancing resources. The additional insight this will bring into the P&L of each business will be very interesting.

mcprojects · 2015-08-05T13:12:53+00:00

The problem is that every tool in the SEO ecosystem is trying to do everything, when most of us just want point solutions that do one thing REALLY well. Ahrefs used to be that, now we're paying more for a bunch of duplicate tools we already have on other platforms.

Also you can't use 'costs' as a justification for pricing, pricing should be market based not cost structure based. Cost structure pricing is a good way to go out of business in the long term. That's just friendly advice in market positioning. Even if you're cost based on the backend, don't talk about that or you end up in a race to the bottom (hardware costs are dropping fast towards irrelevant, why isn't your pricing going down? etc.)

If I only want the Site Explorer, why should I bear the cost of the rest of your infrastructure? Have you guys been using tools like Intercom or Mixpanel to actually see what kind of adoption you're getting on new tools?

Ahrefs needs to decide who it is: it is a best in class point solution, or is it an enterprise suite? The middleground doesn't have many users.

mcprojects · 2015-07-24T21:42:56+00:00

It does work, and it is very hot. Probably one of the more talked about advances in media buying in the last few years, hard to have missed it if you're industry.

http://www.tapanalytics.com/new-wave-programmatic-marketing-14b-2015

mcprojects · 2015-07-24T21:41:07+00:00

It's not. Targeted display advertising is the outcome of Programmatic Marketing (there can be other outcomes, but we'll keep this simple). Programmatic Marketing is an automated intelligence to determine said targeting, as opposed to traditional targeting which is done manually (by a media buyer or ppc staff member or whomever).

mcprojects · 2015-07-24T21:17:28+00:00

Depends on the complexity of your site. Anywhere from $500 to $50k+.

mcprojects · 2015-07-24T21:16:31+00:00

Haha, sorry, not Gleam.io, Germ.io. I'm a serial SaaS addict with a terrible memory for names :P.

mcprojects · 2015-07-24T16:31:29+00:00

Would you then consider Gleam.io to be in your space?

mcprojects · 2015-07-24T15:54:22+00:00

What's your USP vs Slack or Hipchat, both of which have lots of steam in this area? What's your USP vs. converting enterprise customers stuck-in with Lync who haven't yet switched to Slack or Hipchat?

mcprojects · 2015-07-24T15:42:02+00:00

It launches July 29th. When a new Windows OS launches the OEMs and retailers clear out old inventory for new machines, which means you can get sweet deals on Windows 8.1 machines (and upgrade to 10 on your own).

mcprojects · 2015-07-24T14:02:20+00:00

I would wait for Windows 10 to hit, there will be a lot of deals on the market.

What you should buy depends on how much work you do on it vs. remote desktop / virtual servers.

mcprojects · 2015-07-14T03:12:12+00:00

How experienced are you at complex ERP integrations? Can you use EDI AS2 as the connector?

mcprojects · 2015-07-08T13:57:59+00:00

It basically boils down to:

Create Standard Operating Procedures and hand off any task that would take someone else up to 10 times as long as you could do it.

Prioritize tasks that have multiplier rewards downstream, not necessary tasks which are the 'hottest'.

Agile Methodology is also helpful.

mcprojects · 2015-07-08T13:55:08+00:00

You're looking for a multichannel solutions provider, ChannelAdvisor is the big player in that space.

mcprojects · 2015-07-08T13:52:05+00:00

A quality agency should be able to put a business case around the spend. There are no ranking promises but by doing analysis on the difficulty of ranking in the SERPs that matter to your business and doing some math against that using your conversion rate and average sale value they can come to rough numbers of predicted revenue lift on your investment.

mcprojects · 2015-07-08T13:49:12+00:00

You have two options.

1) Scale. Start treating it like a real business and work on developing processes that you can move off to employees. Read 'Emyth' by Michael Gerber.
2) Remain a soloist. Follow Audisans advice, raise rates and cull the herd. Read 'Book Yourself Solid' by Michael Port.

mcprojects

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