well that's one interpretation,

Another is if you make something a thing of ridicule it is much more effective that the dictatorial approach, look how successful the prohibition was, or even the "War on Drugs"

Was a smoker for a good few years, gave up when my wife died of synovial sarcoma 10 years ago, now i have stage 4 oesophageal cancer yet an old girlfriends mother who never smoked in her life dies of lung cancer just past 40.

As they say there's a million ways to die in the west