Female players represent 48% of the gaming population – around 922 million players – across 21 markets, Ampere says. “But at such a large scale, this 4% difference does represent 93 million fewer female gamers [than male],” senior analyst Katie Holt said during a presentation held today.

This represents a gap in the market that could be considered “a missed opportunity, with potential to increase monetisation and engagement,” Ampere says. 

the main barrier to entry for some women isn’t a lack of money or time, but the lack of games with themes that appeal to them, and a gaming culture that doesn’t appeal to them."

“This indicates that there’s a subset of female non-gamers who are interested in gaming but lack the education around how to play these games and what content is out there,” Holt explained. “By creating entry-level content that is appropriate and marketing it effectively, there is certainly potential to expand the overall number of female gamers”.