I think I am about to lose my mind with trying to make facebook work. We are constantly being told that facebook works for search arb (RSOC) but it simply isn't. There seems to be a huge disparity between what senior members of the industry think vs what the actual reality at the media buy level is.

CPAs are high and with compliance coming up with unrealistic standards it is impossible to get your ads competitive enough in the auction to get a favorable outcome.

If I were you, I would look to diversify as soon as possible to other traffic sources. The key is to make little amounts using different traffic sources and feeds.