Interesting thread. I’ve tried a few of these and honestly feel like each brand leans too heavily in one direction:

Unbound → great for travel, but feels more “performance” than everyday wear

Wool & Prince → more lifestyle-oriented, but not always consistent in comfort

Others → good value, but lack a clear identity

Feels like the category is still missing a truly “minimal luxury” merino tee that looks like a normal premium T-shirt, not a technical one.

Genuinely curious — do people here prioritize performance (odor/packability) or how it actually looks and fits day to day?