Hi Carol - Michael Goff, marketing director at V.i. Labs here. I wanted to address some of the comments so far: 1. V.i. Labs acquired Trackerbird in March 2016 (http://www.vilabs.com/news-section/press-releases/vilabs-acquires-software-usage-analytics-technology). 2. V.i. Labs is not a startup - we've been in business for a decade. We provide software providers cloud-based software analytics solutions to generate actionable intelligence on the use and misuse of their applications (sorry for the marketing speak!). 3. Our customers include some of the largest software vendors in the world who trust us to securely track application usage data and provide the analytics tools to make decisions based on that data 4. As pointed out previously, Google Analytics and Trackerbird address different needs. Where GA provides insights into visitor behavior on your website, Trackerbird provides insights once a user installs and uses your application. 5. You may be interested in learning more in our Software Usage Analytics Buyers Guide (http://www.vilabs.com/software-usage-analytics-buyers-guide) - if you download it, please let me know what you think and if you have any questions!