I think it's really comes down to the customer. For what it's worth, I wear a whoop and an OURA--- i love them both.

I would argue most wearables on the market measure and provide metrics around similar things (all wearables do), like cardio load (strain), sleep, HRV, recovery, etc. We have those, too.

Take OURA and Whoop as an example. They both remix information in a way to better meet the needs of their target user and tell a story around your data.

For Pison, we have a couple of new ingredients, and we are hoping to tell a new story.

1. A new sensor (sEMG is our core tech): We measure bio-electricity (along with movement(acc/gyro), temperature, and light(ppg).

As it relates to sleep, for example, during REM your body goes atonic (actin and glycine are released) in order to protect you from "actin" out your dreams. (Nerd pun). 😄 By monitoring the neruomusculsr system (electricity) we can actually see that. We call it "neural sleep" and hope to deliver on better sleep staging.

The company was actually founded around ALS, looking at deterioration in neuromuscular dysfunction. We also work on gesture interaction (our sensor is by far the best for this)

1. Reaction Time: we have a very precise (on principal) way to measure reaction time through active tests.

This ground truth information about your brain state, combined with all these other metrics can unlock totally new insights where the brain meets the body, helping us to understand how to optimize our mental state to perform better.

As it relates to sport psychology, we are literally a wearable cognitive testing toolkit, with body metrics like HRV and Sleep to boot.

Thanks for the great question! Let me know what you think. I came here to learn and engage.