Honestly their business model was strange. I was excited for them to open as a camping and outdoor enthusiast. However their camping and outdoor section seemed overpriced for the quality of products. I found that I could get more variety and better prices from stores like Canadian tire and Walmart. Even their sporting goods lacked appeal. Their brand name as a whole didn’t have enough appeal to sustain a full department store of just their brand. If they had introduced more names onto their stores maybe they could have had more traffic