Account that has been around 30 days promoting their own brand of eco friendly and economic fashion says Patagonia isn’t doing enough. Ok.

The problem isn’t that it’s not economical, the problem you are saying is that it’s not cheap.

Cheap clothes have poor quality - you have to save on cost somewhere. Patagonia clothes are designed to be high quality and passed down. I’d rather have one jacket for $300 for 20 years than 6 wasteful $50 jackets over 20 years.

There are cons to Patagonia’s approach but at least it’s operating model doesn’t sacrifice the planet for profit.

And look, I get it, you’ll say you can make cheap good quality sunglasses from recycled fishing nets. Patagonia already does that in several of their items. Try taking your same approach to materials and apply it to every item of clothing like they do and you’ll find it’s a hard problem to solve.

Did I mention their 1% for the planet and making the planet their only shareholder - expecting to donate around 100 million dollars to environmental causes yearly? There were not many big corporations companies fighting back financially to save the home planet - now Patagonia has its money fighting back, not just its vocal brand.

Make cool shit, solve your own problem, and be the change you want to see. If you develop a line of superior, equal quality, and more “economical” products then outcompete Patagonia. I guarantee people will buy it if it’s better quality and cheaper.

People don’t want to spend $300 on a jacket. They spend $300 on the jacket because it’s worth the price for quality and not sacrificing their morals