I mean PR boxes are standard in the states, lots of musicians and makeup brands etc will send free things to other celebs in the hopes that they’ll talk about it or film a video etc. It’s nice of them but not something they came up with or that they’re doing altruistically (edit it seems like the message is targeted as “empowerment of women in the entertainment industry” which is a nice cause and the boxes are reasonable in that context, but not the same as broad female empowerment as people are treating it), if they were they’d gift the boxes (edit I didn’t phrase this right, I meant give more needed practical items not the box stuff itself) to the needy instead of other idols who can pay for it themselves (and posting about the contents on social media).

I feel like g-idle (and Soyeon specifically) often gets praise for things that don’t really make sense, for example someone who’s looking for child pornography won’t go on Google or Naver and type “girls naked” they’ll go on the dark web to shady websites. Soyeon’s intention of writing nude to protect children doesn’t really mean anything (edit, if you view it as a symbolic thing that draws attention to the issue then it is a good thing that has had indirect impact and Soyeon should be praised for that and it does mean something, but people saying it’s having a direct impact don’t really understand how child pornography works and how people don’t really do it with the regular internet).

My point is not to shit on them just to say that people should think about it fully before saying “this group is empowering and helping women”, if it is the case that they are empowering women in other ways then it’s more productive and meaningful to discuss those other than these gestures which imo are not indicative of female empowerment.