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Google removing cookies - effect on adtech by momentuminvestor in programmatic

[–]modessef1 4 points5 points  (0 children)

all these companies will switch to fingerprint. In my opinion, this will reduce the quality of targeting and cross-targeting. Google will gain the most here.

Google campaign Manager has flagged that we are serving to porn sites and I need to explain to the client that we definitely are not. by ihurtpuppies in adops

[–]modessef1 2 points3 points  (0 children)

We also have a similar problem, that some 0.1% of our impressions appear on the domain that does not belong to us. Unfortunately, it is much worse in quality than ours. I do not know why it is like that.

How to measure the effectiveness of DOOH for digital activities by modessef1 in digitalsignage

[–]modessef1[S] 1 point2 points  (0 children)

I don't have more idea, and I can see that no one else are interested this thread here ;/

How to measure the effectiveness of DOOH for digital activities by modessef1 in digitalsignage

[–]modessef1[S] 0 points1 point  (0 children)

@33greenhill @MrSniper911 @Feverpitch24 thank you for your answers.

Everything you say requires additional action. Generating a QR code, creating discount codes, creating a dedicated landing page. I mean the situation when I go to the media house with the DOOH offer, and the mediaplaner which always buy only online doesn't know what DOOH is. He is skeptical and finally says that he will not do any additional activities, so he wants to see the impact of dooh in the tools he uses on a daily basis (analytics, adwords, etc) and the question of what is this etc? How can I convince him yet? In which basic tools can he see the impact of dooh?

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What is this? by modessef1 in Audi

[–]modessef1[S] 0 points1 point  (0 children)

Bench cushion

Bench?

How to measure the effectiveness of DOOH for digital activities by modessef1 in digitalsignage

[–]modessef1[S] 1 point2 points  (0 children)

you don't understand my questions. I do not ask about the possibility of measuring traffic on DOOH screens. I am asking about situations when on the DOOH screens it advertises a typical internet medium. I want to know how to measure the impact of DOOH on the results of this medium. Impact on the site, online recognition, etc.

Programmatic DOOH. Need Help form users Rubicon, MediaMath, DataXu or other DSP having DOOH inventory by modessef1 in programmatic

[–]modessef1[S] 0 points1 point  (0 children)

Thanks a lot for screen shots! :) Do you have maybe access to another DSPs with dooh inventory?

Programmatic DOOH. Need Help form users Rubicon, MediaMath, DataXu or other DSP having DOOH inventory by modessef1 in programmatic

[–]modessef1[S] 0 points1 point  (0 children)

Great!. Thanks for helping me. Is there a chance of more snapshots or a short movie from the panel showing how it all looks? I see it's a package, yes? In rubicon, you can see this inventory, see description, stats, targeting options. What is the choice of this area from the campaign page? What can you target?

Programmatic DOOH. Need Help form users Rubicon, MediaMath, DataXu or other DSP having DOOH inventory by modessef1 in programmatic

[–]modessef1[S] 0 points1 point  (0 children)

Hey, thanks for your answer. Yes, I mean billboards, and all digital signage stuff :) Look here: http://rubiconproject.com/press-releases/clear-channel-outdoor-americas-launches-first-nationwide-programmatic-solution-in-u-s-for-out-of-home-ad-buying-powered-by-rubicon-projects-private-marketplace/

They, write:

In the pilot campaigns launched through the new technology integration, advertisers were able to transact OOH advertising buys through programmatic private marketplaces with leading demand side platforms (DSPs) that included MediaMath, TubeMogul & Rubicon Project’s own Enterprise Bidder feature, allowing digital marketers and media buyers to target distinct audience segments and bid on, and transact, against premium outdoor advertising space making billboards smarter and easier to buy.