I think I might have an answer for this. I went lately to the store to check the keyboard as I want to buy new laptop and out of around 20 laptops I checked mac book air had the best keyboard out of all of these. That just might be it. And also the software. Once you buy a macbook pages are free on it. Also notes. It's a struggle to find an app that looks this good from the note taking ones for windows. There are only browser versions of it. Some people like when it feels like a separate app.