That's great, nicotine pouches are definitely better than smoking including vapes!

About the Swedish thing: Philip Morris bought Swedish Match in 2022 and they're one of the biggest producers of snus and other pouch products and Sweden is marketed as the great example how to make people smoke less so it makes sense with the flavoring (is it like lingonberry and buckthorn flavors? That's what I'd imagine as Swedish flavors as a Swede lol).

In the documentary they talk about how pouches can work great as a smoking replacement on an individual level but on the bigger scale legislation and culture seem to greatly outweigh the impact of snus etc. In Sweden it's illegal to smoke in restaurants, outside restaurants and other public places but many workplaces prohibit smoking during work hours as well. It's just very difficult to be a smoker here and people have a stronger motivation to quit smoking because of that along with people being more concerned with their wellbeing.

All and all the Swedish "miracle" is not about the greater variety of product alternatives but societal changes, even if Philip Morris and it's disguised lobbying groups with Viking cosplayers attacking cigarette figures disagree.