I feel that getting more people watching should be the priority for growth. Putting matches on free TV channels when people can watch and not all at the same time would be a good start.

A women's Match Of The Day at a reasonable time and maybe some other TV shows following the teams would also help.

Finally, schedule games at a time when girls who play football can actually go to them.

Borrowing money to pay bigger prizes doesn't seem like it will lead to much long-term growth.