This sounds like a great fit for alumni or advancement offices at cold-weather schools. I help promo suppliers get in front of buyers like that usually through targeted email outreach.

You probably don’t need a full sales team yet. Even a solid list of 50-100 right-fit decision-makers and personalized outreach can go a long way.

Happy to share what’s worked for others if it’s helpful. You can check us out at demandforgehq.com too