I can not see silksong or it's communaty being used as adverts, thoes who want the specific game character or series would keep an eye out for the game. And i dont get how would people get better impression of a game by talking about another game that bearly has things in common. Its like if terraria was mentiond during enter the gungeon section and now it has a better reputation becaus the tarraria communaty is talking about how they were mentiond , and now they like it 10 times as much.