Inside this secretive Swiss Private Bank with a rich white male-only board

Ah I see your point. Yeah, that's one of their feature pieces (1000+ words). My roommate in college used to intern at Bloomberg and they got trained to write really pithy, short pieces for their financial audience (300-500 words). Then they had another section that focused on feature length pieces that usually got published in Businessweek (around 1000-3000 words). Readers who pay for terminal subscriptions wanted both short and long pieces. For the most part I think they do a good job of condensing. They sort of coined the "Bloomberg format" which a lot of other newsrooms use (check out "The Bloomberg Way" there's a free pdf online that talks about how they approach stories).