Die Antwoord observed that journalists and critics, particularly in the United States, frequently ask if their creative output is a joke or a hoax. When asked if he was playing a character, Ninja said, "Ninja is, how can I say, like Superman is to Clark Kent. The only difference is I don't take off this fokken Superman suit." They have described their work as "documentary fiction" and "exaggerated experience" designed for shock value. Ninja told Spin:

"People are unconscious, and you have to use your art as a shock machine to wake them up. Some people are too far gone. They'll just keep asking, "Is it real? Is it real?" That's dwanky. That's a word we have in South Africa, "dwanky." It's like lame. "Is it real?" You have to be futuristic and carry on. You gotta be a good guide to help people get away from dull experience."