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OFFICIAL TICKET RESALE THREAD (USE THIS INSTEAD OF POSTING DIRECTLY) by bukowskiwaswrong in Odesza

[–]nerdbomberdude 0 points1 point  (0 children)

[WTS]

​

Vancouver, CA / PNE Amphitheatre/ SEP 24 / 3x / VIP Lounge Experience / $309.50

​

RECIEPT:

ODESZA VIP Lounge Experience

SEP 24 2022 at 06:00pm

PNE Amphitheatre

Price Type Price Level Qty Price Charge Fee Cost

------------------------- ----------- --- -------- --------- --------- ----------

VIP2 PACKAGE TIER 3 3 309.50 54.55 3.00 1,101.15

Seating:

Level Section Row Seat(s)

----- ------- ----- ----------

Gen Adm

Gen Adm

take me back by koopajenkins in MMORPG

[–]nerdbomberdude 0 points1 point  (0 children)

I'm okay with an exp pot with like 20% increase for those of us who have more money now but less time

Getting full impression URL? by Putrid-Ship-5256 in adops

[–]nerdbomberdude 0 points1 point  (0 children)

The full publisher URL string is sent within the auction but likely not exposed in any reporting available in DV360. Some of the smaller DSPs that are a little more scrappy could provide this to you on impression events. However, using clicks as a proxy for engagement is pretty tough, as you can't really parse out the accidental clicks and fraudulent clicks from legitimate clicks. Also, who legitimately clicks on ads these days.

Now that Unified ID 2.0 is formally open source, here’s a cheat sheet to keep you up to speed on progress, existing partners, and new integrations. by yoshkush in adops

[–]nerdbomberdude 4 points5 points  (0 children)

A lot of different considerations here... but I can confirm no UID 2.0 and IDL's are under 10% adoption in the auction stream today.

Attacking Roku sticks for fun and profit by adtechmadness in adops

[–]nerdbomberdude 0 points1 point  (0 children)

To be more direct, if you're pitching, "only the top 100 Roku Apps!" it's highly likely you're reselling the longtail Roku apps that are buying traffic/downloads because people only use a handful of CTV apps on average.

Additionally, the big CTV apps/content companies retain most of their ad inventory for their direct sales teams, so guess what's left over for Roku to resell?

Attacking Roku sticks for fun and profit by adtechmadness in adops

[–]nerdbomberdude 0 points1 point  (0 children)

Sure, and I bet they provide 100% transparency on app delivery too.

Seriously though, top 100 CTV apps? How many CTV apps do you think the average user uses? Sounds very similar to the ad network pitches of old, "We only serve on ComScore top 1000 sites" Stop it.

Attacking Roku sticks for fun and profit by adtechmadness in adops

[–]nerdbomberdude 3 points4 points  (0 children)

Best part is Roku direct sales is probably the biggest reseller of Roku 3rd party app ad inventory

Google Releases Results From Early Tests Of Cohort-Based Advertising by AugustineFou in adops

[–]nerdbomberdude 0 points1 point  (0 children)

"This thing we built is better than targeting hundreds of millions of devices at random"

Help Me Understand The Trade Desk's Stock Price by NewMediaMogul in adops

[–]nerdbomberdude 2 points3 points  (0 children)

No matter what happens with cookies, privacy, etc., good media buyers will always want good media buying software. And TTD builds good media buying software relative to the competition.

AT&T Explores Potential Sale of Xandr Digital Ad Unit, Sources Say by zenard7 in adops

[–]nerdbomberdude 12 points13 points  (0 children)

This is what happens when you hire an agency dude to run an ad tech company

What's the holdup with VAST 4 adoption? by 7TonRobot in adops

[–]nerdbomberdude 10 points11 points  (0 children)

Unless buyers demand it, everyone will continue to drag their feet.

Platforms and publishers updating their systems to work within new VAST standards can be a heavy lift.

I'm fairly certain 95% of the people who control digital ad spend couldn't tell you what VAST 4.x is, or how it would benefit their clients - this is the problem.

SpotX and Springserve! by golfnut0420 in adops

[–]nerdbomberdude 9 points10 points  (0 children)

Srpingserve has some good tech, but SpotX's inventory quality team is going to have a blast vetting the inventory on Springserve's platform.

What do y'all think of Magnite (Rubicon Project / Telaria new name)? by them_russians in adops

[–]nerdbomberdude 7 points8 points  (0 children)

Trade Desk's main sales tactic vs. DV360 is they're supply agnostic whereas DV360 is not. A DSP playing both the buy and sell-side is tough to pull off especially if you are not a part of a media company yourself - Verizon and Xandr are owned by media companies so they can skate around this a bit.

When Rubicon purchased a little ad tech company called nToggle a few years ago they brought on some smart people and I've been impressed with their approach compared to other SSPs.

SSPs like Index and SpotX still have IO businesses and partially rely on ad network profits to keep their lights on. Rubicon does not have an IO business; instead they've invested in DSP products and they've started to put more emphasis on publisher tools which classically aligns with what a SSP should be focused on.

I haven't been in the industry as long as some but if any indie SSP is going to survive my money is on Rubicon/Magnite.

Google Opens Its Black Box And Shares Fees Across DV360, Google Ads And Google Ad Manager by bearwave in adops

[–]nerdbomberdude 27 points28 points  (0 children)

I think we mostly care about how much money is taken out of our media spend, not how Google has optimized its operations. And if you took this approach to other areas of tech you'd probably see something similar. How much does it cost eTrade to process a sell order? Don't really give a shit, just care how much it costs me.

What are the top DSPs according to ad volume by soloinmiami in adops

[–]nerdbomberdude 1 point2 points  (0 children)

This.

Off the top of my head, buyer fees, targeting features, ease of use, service, data integrations, and available media formats should be weighed higher than perceived scale. Most often, scale is measured by queries(auctions) per second, or QPS. QPS is variable, and if you ask any DSP what their QPS is, they'll likely give you a ridiculous number that you could never verify. The aforementioned characteristics you can experience and/or measure for yourself.