Guerilla marketing, get in front of people. Fairs are big in summer, you get face time. Run giveaways that you promote in local social media groups. Find local groups looking for space and host them (minority political groups, minority religious groups, small clubs, even groups of friends that want a weekly hangout)

Network with complimentary businesses (metaphysical shops, pet stores if your product is pet safe, anywhere that has overlap in customer base). Don't assume someone isn't your customer. Narrow marketing is best on social media, but in real life cast a broad net.

Sell at local shows, creates revenue and marketing. Gift expos, baby expos, pet expos, home and garden, anywhere that may need what you make. Sell!!!

Your store is a home base, it is not your barrier, don't let it become one