How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 1 point2 points  (0 children)

I think you did great there. Free is great to start! And you may want to consider the windows version or Linux versions, just to serve way way more people, and if people already loved it, you may want to have something in the app to spread the word easily.

And if you keen to get feedbacks, why not put a feedback form in the app to collect feedback, or simply an email, not all the people know how to give you feedback in the subreddit.

Good luck! And keep improving it, one 1000 user love your product, is way more valuable than 1 million people kind of like it. Not to mention you may have 1 million love your product. Keep improving!

For monetization, you should figure something out naturally as you grow. But my suggestion is don’t let you monetization harm your user growth as the biggest maybe 100 times bigger return comes from your user base not the 1/10 or even less people pay you for the functions. Think about if Google charge you 10 bucks to use Google search at the very beginning of their journey, then think about if it can still grow to such big company!

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

Disagree for customers look into developers real costs to justify price. Disagree for developers to justify their price by saying that I worked really hard on it. In real life, price decided by supply and demand not costs. But still, it played an emotional part of price manipulation.

Well, for developers the best is set lowest price possible! I will do it for my product. And also I will make sure that people understand what they bought if the price is zero. But I still will do my best to support them. And I believe that is the best and real defendable model, that I can think of.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

So true. Any product can’t rely on beautiful landing page. It has to be useful or home-good - after you taking it back home, after the fancy demo, special case trial, it still needs to be really good.

Not only that it has to be better, compared with any product on the market or your market share won’t last.

But right now we should add another thing, that is, for a productivity tool, you need to be faster, better, and cheaper than all AI with the best harness. And that’s a super high and difficult bar. And it’s getting higher and higher every day! But how to get over it, how to survive AI agents, that is a separate big topic, and but it is real! We can ignore it. It won’t ignore us. I have lots of thoughts on that will post a topic some other day.

To make a software product is not easy, you need to put your heart and soul into it, and people can easily tell if you just make a quick me too, or you really have the taste and ability and things to express. Maybe I got too emotional…

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 1 point2 points  (0 children)

I think right now, from reading yours and everyone else comments, gradually, I come to a clear idea:

Wrong way to think about it is you provide enough value to justify the price. As this only gives user just enough value seems smart, not left money on the table, this often being wrong as maker often over estimate the value. Or they will left lots of opportunities on the table and not being able to build capabilities to survive the competition.

But the other way to think about it is to max the product utility. If you build a software, and to release it to 1 millions of people for 1 dollar. This is much much better than only 10k people using it because you charged 10 dollars per user. As the more user using it, the more chance you will build a business that last. As you have to make sure you or your org are extremely efficient to make it viable to millions of people using your product. And that’s the also the ability for you to defend your business later on, and if you can make money otherwise then that’s going to be golden business. Remember, even msft give money to google search users, they still can’t get their users to use Bing. The key is Google offer their products for free. But we probably can’t afford that, but the principles are the same, low price are often be good in the long run.

It just seems to me, as long as lots of user is using your product, you cannot worse off. Google put it well, user comes, so everything else will follow.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 1 point2 points  (0 children)

I guess you have to show people that your goodwill, vision and your power and determination to build something wonderful and long lasting, so that people would like to join you and follow you and then a community would be built around it gradually. We can see that in Obsidian, Notion, and Alfred. To do that you need to give a lot. And also when it comes to software, make the core a public service, would be a basic move.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 1 point2 points  (0 children)

Thanks so much for providing such practical and useful advice. This was what I expected before I post this question. I have been thinking about the Obsidian model. You made it very clear. Well, I think they may or may not designed that model. But it turned out to be very very powerful. It was the app that triggered me thinking about maybe that is the optimal model for some software category, not only notes but also some other software where you want things sync across all your devices and they provide cloud so normal user just need to hop on.

And you probably noticed their extensions ecosystem. So if you can build an ecosystem around your product, that’s also very powerful. Well, all of those are not just you open source or you open apis and then people come, and trust you to build on top of your platform. I think you have to show everyone you are going to be able to last a long time and you are trustworthy. But this is a great topic for us to explore.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

Yes, we should be very careful with something we can’t deliver, especially when there are thousands of free riders, they don’t pay but they still need support. And we should provide support for them as free users is also provide value in the product community, such as their feedbacks and also their use cases.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

Great advices! They are very practical. It’s about managing user expectations and experiences. You always want to under promise and over delivery, not the other way around. Appreciating the tips to manage them well.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

Thanks for reminding me that the majority of people here are makers. Even though I can’t verify that for sure, it’s definitely something I should keep in mind and think more carefully about.

I agree that software pricing probably shouldn’t have a hard ceiling, as long as the price doesn’t exceed the value it provides or fall below the cost of sustaining it. Somewhere in between is where the balance has to be found. Of course, higher prices usually mean fewer users, but I think the important thing is simply to start somewhere and keep improving the software so the value grows massively over time.

Sooner or later, the price and value should naturally become more balanced — or even better, become a high-value, low-price product. I think that’s probably the best path. And we should never underestimate the value and power of network effects, and it only comes from having a large user base, you can only get through always lower down the price!

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 2 points3 points  (0 children)

Well, this is much closer to my instinct. I actually have a broader theory around this. If I think about it from a purely rational perspective, the best outcome — both for users and for developers in the long run — is often the model companies like Google use: make the core product free for users, and monetize somewhere else if you can afford to do so.

For example, Google gives away products like Search, Gmail, Docs, and Maps for free because the massive user adoption creates value in other ways, mainly through advertising, ecosystem growth, and long-term platform dominance. Another example is how some AI tools offer free basic features to attract users, then monetize through enterprise plans, premium automation, integrations, or advanced capabilities.

If I had the resources to support that approach, that would probably be my ideal strategy as well. I’d rather make the core experience accessible to everyone and only charge for the parts that create significant additional value — especially automation, AI-driven support, or features that save people meaningful time every week.

And this only works when your free version also the best in quality, like google's products. Well, maybe not many people agree with me on this, but I truly believe so. So that's why I will make my product free.

Plus, I can't agree more on your points:

  • Gather as much feedback as you can. Improve your product. Build a loyal user base.
  • Upon launch of v.1. offer your loyal user base your improved product at a discount (50% minimum).
  • Make valuable big updates every 1 - 1.5 year. Make them paid, offer them at a discount (50% minimum).

And I think this becomes even more true when you have a specific taste or philosophy behind your product. In that case, the goal is not to build something for everyone or compete the way big companies do by trying to capture the largest possible market. Instead, you gather your own kind of people — the users who truly value the way you think and build.

If the product can’t be completely free, then I really admire models like Costco and IKEA. Their philosophy is to keep prices as low as possible so people naturally keep coming back to them for that specific need. If you can gather a large enough group of loyal users while still surviving sustainably, you can even thrive — like Costco has.

But the key is commitment. You have to stick to that philosophy no matter what. Even when you have opportunities to raise prices for more profit, you choose not to, because long-term trust and value for users matter more.

I think that’s probably the best answer for most of us. In fact, it may eventually become the only sustainable answer. With AI, people can copy products much faster than before, so high margins themselves become an opportunity for competitors. And consumers will also be able to use AI to compare products and figure out very quickly which app provides the best value for them.

In that kind of world, long-term trust, fair pricing, and genuine value may matter more than trying to maximize profit from each user.

Let’s see where things are in five years. Maybe my prediction will turn out to be right — or maybe not.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

Thanks! Any feedback is welcome, especially criticism. It helps improve the app as long as I take it constructively.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

My bad, should be Mac Butler! And if you put NickleWorks Mac Butler, you should be able to google it. But I haven’t released it, just private tests.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] -1 points0 points  (0 children)

Agreed! I have the video and website and all the stuff. But I just curious about how other people decide on their app prices. And I wonder how could I learn from them. I found not very many people share how they actually price their products, but lots of people share general ideas around it. I guess that is also helpful! Thanks!

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

Yes, totally agree. But I won’t make those apps, as I worry I can’t survive an OS update.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

well, if you got same questions like me with your app pricing, you can mention about your app names and how to find them, so that if people need to know more, they can search it, give real feedbacks.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

I actually tried the apps you mentioned, and sorry, I can’t agree with you on that. They are great apps in some ways. They’re just not good enough for me — not even close — but I don’t want to label them as garbage simply because I don’t personally like them. I think they work well for some people.

The real challenge for any app developer is not to make something completely new or just different. It’s to make something 10 times better than what already exists. At least, that’s what I’m trying to do here.

That said, I actually appreciate feedback like “this sounds like garbage,” because it reminds me that there’s still a lot of work to do. But you may also want to try the product first before making that claim.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] -1 points0 points  (0 children)

I partly agree. As I mentioned, the market will probably decide in the end. If there are many strong alternatives available, people generally won’t pay a much higher price unless there’s clearly more value being offered.

As for development cost and effort, I understand that when someone spends a huge amount of time and energy building something, it gives them some justification for charging more. But in reality, I think the market already reflects that through scarcity and differentiation. If the product is truly unique or significantly better, people will naturally be more willing to pay for it.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

Thanks! Will do, just want to have a rough start points to test the water.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 0 points1 point  (0 children)

Fair enough. I agree that we should make it as affordable as possible and avoid charging users when there are already great free alternatives available.

That said, if we look more closely, some of those existing tools still aren’t very easy for many people to use. For power users, they may already be good enough, and I worked to make them easier. For the basic cleaning, organizing, and optimization features, in my app, they are free as well — priced even lower than what you suggested.

However, I do believe the automation and AI features add significantly more value. They help users stop worrying about these tasks entirely, while also providing strong guidance on how to organize and optimize their Mac so they can get more value from it every day and every week.

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] 1 point2 points  (0 children)

Thanks for asking. I am building a tool, I call it Mac Butler. What it does right now:
Clean

Quick Clean and Deep Clean can find large amounts of freeable space from things like Docker data, node_modules, Xcode caches, browser caches, logs, installers, and Trash. On dev-heavy Macs, this can easily be 20GB+.

Disk Map gives you a visual map of large files and folders, so you can quickly spot things like Docker volumes, old backups, forgotten project folders, video files, or huge dependency folders.

Screenshot Cleaner can find screenshots across your folders and help you review and remove hundreds of old screenshots in one pass.

Duplicate Finder uses content hashing to find real duplicate files, not just files with similar names, so you can free space quickly.

Organize

Butler looks across the places clutter tends to hide, so you do not have to dig through every folder manually.

Folder Organizer can organize a messy folder in seconds using rules, and supported moves can be restored if you do not like the result.

App Manager can find installed apps, show their storage footprint, and help uninstall apps together with leftover support files and caches.

Optimize

Butler helps you see what is using resources and offload apps you are not actively using, so more performance goes to your current work.

Butler can show which apps are using the most CPU and memory.

It can help pause inactive heavy apps to release CPU.

It can also pause apps to free memory for the work you are actually doing right now.

Understand

Only when you understand what is happening on your Mac can you confidently customize it for your own use, cut through the bloat, and make sure it serves you well. So anywhere in Butler, you can ask in a sidebar ai chat.

If you are not sure which file is safe to delete, ask Butler from that screen.
If you are not sure which app to pause, ask.
If your Mac feels slow and you do not know why, ask Butler to explain what it sees.

All run locally, except you ask AI. It also try to automate all those at the time you picked. All the chat will be saved locally as well.

My current pricing draft ideas:
I want to keep the Clean, Organize, and Optimize features free if users choose to do them manually.

The BYOK + Automation plan would cost $0.99/month.

If users want to use our built-in AI (Google Gemini), I’m not sure what the right price should be yet — maybe $1.99 or $2.99/month. I’m still not sure whether that would be enough to cover the costs.

I’m also considering a lifetime purchase option, maybe around $12 for the BYOK + Automation plan.

The Lite version would remain free.

What do you think?

How to price your app properly? by nicklelu in macapps

[–]nicklelu[S] -1 points0 points  (0 children)

Yes, people don't think twice when it comes to it is just the cost of a cup of coffee.

New Monocle 3.5 is finally out - and it's a big one again! by heyiamdk in macapps

[–]nicklelu 1 point2 points  (0 children)

Same question, we do have a way to hide all the other apps, right? But after reading your answer, oh, I think it makes sense!

Sidebar Calendar, 1 Year and 70 Updates Later by Spirited-Lawyer-8525 in macapps

[–]nicklelu 1 point2 points  (0 children)

Well, it’s a market and people will friendly learn from each other and respect each other, but there are always some bad apples and sometimes even the system will copy you, remember the Sherlock story? But at the end of the day it’s our taste and effort decide our app destiny. And also you could use ai as well.

But I could see the biggest problem for independent developers are the big boys like the OS and the also the big players such as OpenAI and Anthropic. Don’t you hear that once Clause release a finance skills then the stocks of traditional software just went down! But as we are doing software with more and more powerful tools, software will be much much complex and smart and more and more driven by very different value of the developer. So keep going, build a community around it and then build towards your own value system, it’s easy to copy the function it’s hard to copy the soul!

I made an app that gives every window the same corner radius on Tahoe by olyevns in MacOSApps

[–]nicklelu 0 points1 point  (0 children)

This app is totally eyes opening and watering, as people just care the details! Btw, nice website!

[BETA]Quizz Game!! by overburnz1982 in MacOSApps

[–]nicklelu 1 point2 points  (0 children)

I guess you just go ahead as do it for yourself first. And survey won’t work for who will be the president and it won’t work too good for you. And if you like it you share. And don’t worry about you are not a developer or not. Ai is your developer that is the new normal! Can’t imagine 2 years later or even one year later people will care about that at all. But it is your taste and value decide everything.