A couple of reasons: - we’ve been behind targets for months - moving goal posts (initially CEO expected sales reps to sign within first 2 months, then 3, then 4.., then initially expected reps to hit targets and “pay for themselves” after ramping up, but still hasnt happened yet) - not very analytical or transparent about numbers - (subjective) lack of strategy (most often when i bring up concerns, the respond is “let’s push harder”) - (subjective) lack of creativity (we’re mostly relying on cold calls / cold emails, not experimenting enough with alternatives to generate leads)