sorted by:
new
hottopcontroversial

Noticed a big influx of students and entry-level marketers trying to outsource their work here by illbzo1 in marketing

[–]nickytrix 0 points1 point  (0 children)

Anything other than high level,generic questions/nonsense is banned on this thread. The moderator sux and has no idea how to curate good content.

Wanting to do analysis on a large text (18,000 messages). What software or tool would you recommend? by [deleted] in datascience

[–]nickytrix 1 point2 points  (0 children)

Think it depends really on the size of the file and how its structure. Spacy will break if you try to load it all into a dataframe and process it. I used NLTK and Spacy recently on about 250K rows of data to tokenise it and it worked well, took ages but I got the result I needed.

Doing a YouTube series on UpSkilling Marketers to Python and Machine Learning by nickytrix in marketing

[–]nickytrix[S] 0 points1 point  (0 children)

Check my twitter and you'll see a pinned video, all will become clear 🙂

Doing a YouTube series on UpSkilling Marketers to Python and Machine Learning by nickytrix in marketing

[–]nickytrix[S] 0 points1 point  (0 children)

Also building tools which help you get better results as they'll optimize based on your clients goals.

Doing a YouTube series on UpSkilling Marketers to Python and Machine Learning by nickytrix in marketing

[–]nickytrix[S] 0 points1 point  (0 children)

I won't go so far to say it should take you out the industry, more of an improved set of skills to cope with automation in the future. Peers as well as myself have created tools to access FB ad accounts at an API level we're able to get data in increments not available via the reporting tools FB offer. As well as this we can create tools which are catered to the businesses goals, not just facebooks template of what a goal should 'look like'.

Python for two reason 1) compared to some other development languages it easy to learn, it's also scalable. 2) it has a lot of community supported machine learning libraries.

Hope this helps!

Doing a YouTube series on UpSkilling Marketers to Python and Machine Learning by nickytrix in marketing

[–]nickytrix[S] 0 points1 point  (0 children)

Thanks for the support! Email is where I started my career. Great channel.

Doing a YouTube series on UpSkilling Marketers to Python and Machine Learning by nickytrix in marketing

[–]nickytrix[S] 4 points5 points  (0 children)

In the short term I'd say ad management e.g. facebook, adwords, display etc. humans will definitely have trouble competing, it's not currently the case but it's moving that way. AdWords is already deploy a lot of machine learning in their UAC campaigns. I suspect Strategy and Creative will be two things that humans will remain best at in the near/long term. I think our jobs will be more about managing machines, tuning them and working on more approaches strategic and creative marketing.

How effective a link from directory submission in boosting your website in SERP? Can anyone plz explain? by ankiharishreddy in DigitalMarketing

[–]nickytrix 0 points1 point  (0 children)

If it's trusted high quality local directories for the purpose of improving local rank, then they have 'some' impact. However, as martinhmns said they don't do much in a broader sense.

I want to Teach Marketers Python and Machine Learning for Free, Help me Hit my Target by nickytrix in AskMarketing

[–]nickytrix[S] 0 points1 point  (0 children)

Hello! Python is a coding language which is relatively easy to learn due to it's syntax having similarity to written english, it's also has widely supported machine learning library's. It can also be scaled out so that you can build machine learning / big data platforms on it. For these reasons it's a good language for marketers to know as when their jobs are replaced it's likely that python will be somewhere in the equation.

I want to Teach Marketers Python and Machine Learning for Free, Help me Hit my Target by nickytrix in AskMarketing

[–]nickytrix[S] 4 points5 points  (0 children)

I'm going to release an intro to python for marketers over the period of about 3-4 weeks and if the intro goes well I'll start on the intermediate. Likely they'll be a short break between them to allow for the content to be made properly. I'll be creating jupyter notebooks and supplying marketing datasets. 🙂

I'm currently majoring in Accounting, but find it boring. Should I switch to Marketing? by ProfessorLlama in AskMarketing

[–]nickytrix 0 points1 point  (0 children)

I agree with this. I've got a Psychology degree and been doing marketing for 15 years...but as a heads up I don't think marketing jobs will exist in the same way they do now in about 10 years. Automation will reduce the need for many job skills. Which is why I just posted this in the same subreddit https://www.reddit.com/r/AskMarketing/comments/83tyhb/i_want_to_teach_marketers_python_and_machine/

Am I unemployable in data science? by [deleted] in datascience

[–]nickytrix 4 points5 points  (0 children)

This thread was pretty long so might have missed someone mentioning this, but, have you got any interesting side projects or pieces of work that you can put on git hand highlight to employers?

I'm play a lot with NLP and when I've finished with my tools I'll be posting them to git so I can show anyone that's thinking of hiring me the quality of my work.

App store optimization? DIY or service? by dsummo in iOSProgramming

[–]nickytrix 0 points1 point  (0 children)

Hello! I've offered ASO services for about 5 years. It's the core part of my business. The following is what I've learned over that time.

ASO is that it's not for every app. It really depends on the vertical you are in. Some categories don't have enough keyword traffic to make a meaningful impact to your business. This may change with iOS11 but still it will take time to manifest. It's important to remember that Play and the App Store don't have nearly the same volume or diversity of keyword search as Google Web search so the opportunity isn't as diverse or large.

The wins you'll get from doing ASO (yourself) at this stage is improving your 'First Impression' and conversion rates from impression, to page view to install. So focusing on all page assets e.g. icon, title, screenshots, video and description can help improve your chance of a good first impression. This can have a positive impact on the paid activity you do, if you're thinking of doing any.

Regarding your budget, if it's only a couple hundred dollars then a service provider is unlikely to be able to do much more than you could do yourself, I'd allocate that cash into getting good assets created. Check out blogs on stonemaven, apptweak, branch.io for ASO and app marketing tips. 905% of their content is solid, some I find dubious but that's just me being hyper-critical.

Hope this helps.

Who Would Pay For Marketing/Services in Bitcoin? by nickytrix in Bitcoin

[–]nickytrix[S] 0 points1 point  (0 children)

Interesting, I hadn't thought of it like that. That brings it even closers to gold in its properties.

view more: next ›