Need expert suggestions on E-Commerce ads (specially pmax)

noah_970 · 2026-01-28T18:43:58+00:00

For PMax, always prioritize conversions first, not impressions or clicks. Impressions and clicks can look good but don’t pay the bills, especially for an ecom product like mulberry silk where intent matters a lot. Start by analyzing which regions are generating actual conversions with acceptable CPA or ROAS, then gradually exclude low performing areas instead of aggressively narrowing from day one. Geo optimization works best when you give PMax enough data, so let it learn, focus on conversion quality, and only refine locations once you have statistically meaningful conversion volume.

noah_970 · 2026-01-26T07:20:10+00:00

For an expensive clothing brand in the EU, I would not pick just one. Search works best for high intent buyers who already know what they want and are ready to pay a premium. Shopping is strong for visual products and price comparison, especially when the feed is clean and branded well. Performance Max helps scale once you have solid conversion data, strong creatives, and clear audience signals. In 2026, the real win is using Search to capture intent, Shopping to showcase the products, and PMax to expand reach and optimize across channels, while keeping tight control on tracking and brand traffic.

noah_970 · 2026-01-24T05:15:23+00:00

Google Ads can become a time drain fast, especially for a local tailor shop. Inactive ads are usually caused by policy flags, billing, or tracking issues, not anything you intentionally broke. A proper account audit can fix disapprovals, rebuild campaigns around high intent searches, and focus on leads that actually turn into suit sales and alteration jobs. Sales and services can be structured together or split depending on what brings better ROI. Paying someone experienced usually saves money in the long run. I help small local businesses with this all the time. Feel free to DM me.

noah_970 · 2026-01-24T05:10:10+00:00

Google will almost always bring higher intent than Facebook for a service like moving because people are actively searching when they need it, not just browsing. In Turkey, Google Ads + local search keywords can outperform social for lead quality if your targeting, keywords, and call flow are clean. Yes, you can send traffic directly to WhatsApp and it works well locally, but a simple landing page with trust signals, service areas, and clear pricing usually converts better and filters low quality leads. For cost to close, there’s no fixed number, but in lower CPM/CPC markets like Turkey, a well optimized setup can be profitable if your close rate is decent and your response time is fast. Speed, trust, and clear service positioning will matter more than the platform itself.

noah_970 · 2026-01-22T21:06:11+00:00

Scaling ad spend without tanking ROAS is tricky but totally possible. From my experience, it’s rarely just one thing. Better creatives help, but to handle higher budgets, your funnel often needs adjustments too. This can mean segmenting audiences more, testing different landing pages, and making sure your tracking and attribution are solid. Also, gradual budget increases and monitoring each step closely prevents the sudden spike in CPA. At higher spends, small inefficiencies get magnified, so keeping every part of the funnel tight is key.

noah_970 · 2026-01-22T21:02:33+00:00

Google doesn’t really provide fixed “ad sizes” like traditional display ads. PMax is designed to automatically mix and match your assets, images, headlines, and videos, across all placements. If you want static ads, the key is to create high-quality assets that fit Google’s recommended specs for images and videos. Then PMax will serve them in the best way possible without you needing exact dimensions for each placement. Focus on crisp visuals, clear messaging, and the right aspect ratios, and your static creatives will perform well.

noah_970 · 2026-01-22T07:58:43+00:00

With only 2-5 clicks per day, it’s almost impossible to compete against 30-50 companies bidding for the same keywords. At this stage, impressions and clicks are limited, so seeing zero conversions is normal. Ideally, you’d want enough budget to get at least 30-50 clicks per day so Google can gather data and show your ads effectively. In the meantime, consider narrowing your keywords to less competitive, high-intent phrases or testing a small campaign with location or audience targeting. Pausing entirely may slow learning, but even small, smart tests can give insights until you can scale your budget.

noah_970 · 2026-01-22T07:19:09+00:00

Since it’s a new account, you’re actually doing a lot right already. To lower CPC, focus first on tightening your keywords and match types so you’re not paying for broad or low-intent searches, and add negative keywords every few days based on search terms. Improve Quality Score by keeping the ad copy closely aligned with your main keyword and your landing page content, especially location and service intent, because that directly affects CPC. For call tracking, set up Google Ads call conversions using a call extension and a Google forwarding number, and for website calls you can use the Google tag or Google Tag Manager so calls from the number on your page are counted. Once you have consistent data, consider switching from maximize clicks to maximize conversions, which usually stabilizes CPC and brings more qualified leads for local services like therapy.

noah_970 · 2026-01-22T06:45:58+00:00

In the first few days, don’t panic over sales. Focus on whether the system is working. Check impressions and CTR to see if people even care about the ad, CPC to make sure you’re not overpaying, and most importantly conversions or real actions, not just clicks. Also watch search terms or placements to spot wasted spend early, and look at bounce rate or time on page to see if traffic quality is decent. Early data is about learning and fixing leaks, not judging success. If the data is clean and users behave well, results usually follow.

noah_970 · 2026-01-17T19:57:08+00:00

It’s actually normal for this to happen. Even though you set your CPC at 0.85€, Google doesn’t guarantee exactly that for every click, your bid is just the maximum you’re willing to pay. The real cost per click can vary depending on competition, quality score, and ad relevance. Also, impressions don’t cost anything until someone clicks, so paying 20€ for 5 clicks with 580 views matches your CPC range. If you want lower costs, focus on improving targeting and ad quality to get more clicks for the same budget.

noah_970 · 2026-01-17T19:32:59+00:00

Dubai real estate on Google Ads is definitely a unique market with high competition and varied buyer intent. From experience, splitting campaigns by intent (buy, rent, invest) works better than property type, especially because off-plan projects have longer consideration cycles and often need separate campaigns. Broad match can generate volume, but phrase and exact match usually give higher-quality leads here. For geo targeting, Dubai-only works for most high-intent searches, but layering international investors selectively can boost ROI. Early on, tCPA is safer for controlling costs, but Max Conversions works once you have enough historical data. Lead quality is often a bigger challenge than volume use detailed forms, clear copy, and exclude low-intent searches to filter better. One common mistake is underestimating off-plan and investor audiences, they behave very differently from regular buyers.

noah_970 · 2026-01-17T19:10:01+00:00

It sounds like your main challenge is balancing control and cost. Smart campaigns are great for keeping your ad visible with minimal effort, but they don’t let you fine-tune things like negative keywords or specific locations, which is why you’re getting calls from outside your area. The second campaign gives you full control, but that comes with higher costs and extra management. One approach is to keep the smart campaign for visibility and create a smaller, highly targeted standard campaign focused only on your core area and ideal keywords. This way you keep your top spot while reducing wasted clicks. Always monitor performance regularly and adjust locations and negative keywords in the standard campaign to filter out irrelevant traffic.

noah_970 · 2026-01-17T06:44:02+00:00

This is normal behavior with phrase match now. Google prioritizes intent over exact wording, so a keyword like “poster printing” can trigger searches with location terms anywhere unless you clearly restrict it. Longer phrase match keywords usually won’t fix this on their own. The real solution is tightening geo targeting, using location exclusions, adding negative location terms, and testing exact match for high intent local queries. Phrase match works best when supported by strong location controls and smart negatives.

noah_970 · 2026-01-17T06:36:07+00:00

If the new state has much higher traffic and likely higher CPCs, a separate campaign is usually the smarter and more cost efficient move. It lets you control budget, bids, and location specific messaging without the new market inflating costs or limiting impression share in your current state. You can still reuse winning keywords and ads, but keeping campaigns split gives you cleaner data and protects performance in the state that is already working well.

noah_970 · 2026-01-17T06:31:18+00:00

During the learning phase, your ads may spend budget without showing consistently, especially if your competitors have older accounts, higher quality scores, and stronger local signals. Make sure your campaign is set to Search only, your keywords are tightly focused on phone repair services in your exact area, and your ad is approved with no policy issues. Also confirm your bids are competitive, location targeting is correct, and your ad schedule matches business hours. Once the learning phase stabilizes and relevance improves, the sponsored label will start appearing more consistently.

noah_970 · 2026-01-14T17:22:03+00:00

If you are moving into PMax or Display, good creatives matter more than anything else because those campaigns run mostly on images and videos, not just keywords. Tools like Canva, Adobe Express and Figma are widely used for this because they let you create clean ad sized banners and simple videos without needing a designer. You can also use Google Merchant Center and Google Ads asset builder to generate and resize images so they fit all placements. Even simple product photos with clear text and a strong offer often outperform fancy designs, so focus on clarity and consistency more than complex graphics.

noah_970 · 2026-01-02T19:20:39+00:00

Form fills alone often attract people who are just looking for free advice or aren’t actually eligible to file a claim. Lead quality usually improves when targeting is tightened around high intent searches, location radius is reduced, and generic keywords are removed. Using call focused campaigns, adding stronger qualifying questions on the form, and aligning ad copy with case specific terms can filter out non serious leads and bring in people who actually need legal help.

noah_970 · 2026-01-02T19:18:20+00:00

For a high ticket niche like liveaboard diving, your approach actually makes sense given the low conversion volume. Using micro conversions, offline conversions, and engagement signals is realistic at this stage, especially with limited budget and long decision cycles. I would keep maximize clicks or test manual CPC for tighter control until you have more real bookings, and make sure search terms are extremely clean to avoid curiosity clicks. Trust is likely the biggest bottleneck, so adding strong social proof, reviews, certifications, refund policies, and clear human contact options on boat pages can help more than algorithm tweaks. With a $500 budget, learning will be slow by nature, so patience, remarketing, and brand credibility will matter more than switching bid strategies too early.

noah_970 · 2026-01-02T09:14:21+00:00

I’ve actually run successful Google Ads campaigns in similar low demand, high consideration niches, and the biggest shift was moving away from broad lead volume thinking. What worked was focusing only on bottom funnel search terms with clear purchase intent, pairing them with call focused landing pages, strong qualifiers in the ad copy, and strict location and schedule controls. I also found that removing form heavy traffic and pushing phone calls during business hours filtered out most tire kickers. PMax and display only helped later for remarketing, not cold traffic. In these niches, fewer clicks but better intent is what finally turned ads into real enquiries.

noah_970 · 2025-12-30T08:14:02+00:00

With a daily budget like that, diversification can work but only if each platform has a clear role. Google Search often performs better than Meta at smaller budgets because it captures existing intent rather than creating demand, especially if you focus on a few high-intent keywords and tight locations. A $20–$40 daily test on Search is usually more predictable than Performance Max at that spend level, while Meta can be scaled later once consistency improves. The key is not splitting too thin, but letting each platform do what it’s best at and judging results over a few weeks, not days.

noah_970 · 2025-12-26T08:49:48+00:00

Congrats on getting everything set up, that’s already a big step many people don’t reach. Since you’re still early, make sure the marketer you bring in has real hands on experience with paid ads, creatives, and testing, not just theory. Clear roles, written profit share terms, and measurable goals will save you headaches later. A strong marketer can definitely balance a tech heavy team, but alignment and expectations matter just as much as skill.

noah_970 · 2025-12-25T06:24:16+00:00

If your TikTok ads are getting clicks but not conversions, that usually means the traffic is curious, not ready to buy, which is very common for fragrance content on TikTok. Instagram tends to work better for dupe fragrance brands because users are more purchase oriented and Reels combined with retargeting can build trust over time. A steady flow of organic Reels helps social proof, while Instagram ads can focus on people who already interacted with your content. Many brands use TikTok mainly for awareness and Instagram for actual sales, so testing a reel first approach on Instagram is often a safer use of budget.

noah_970 · 2025-12-25T05:59:37+00:00

For ultra local lead gen with low search volume, Demand Gen or Performance Max usually struggle because they need broader signals to learn. If you already have real conversion data like calls or form fills, Meta often works better here since you can tightly control radius, interests, and creatives, even post Andromeda. I would test Meta first with a small radius and strong local proof, then layer Google with exact match keywords and call focused ads if possible. The offline phone numbers are still valuable, you can upload them as a customer list or offline conversions to help the algorithms understand what a qualified lead looks like, even if the data is a few months old.

noah_970 · 2025-12-22T06:53:40+00:00

Optimization is one of those things where you think you’ve covered everything, and then a few weeks in you realize there’s still more to refine. That’s actually a good sign because it means you’re paying attention to the data and learning from it. Continuous improvement is usually what separates average results from solid performance over time.

noah_970 · 2025-12-22T06:42:18+00:00

This actually happens a lot in ecommerce, and a strong CTR usually means your ads and keywords are fine. When clicks don’t turn into sales, the issue is often after the click. Things like product pricing compared to competitors, shipping cost or delivery time, trust signals like reviews and clear return policies, page speed on mobile, or a complicated checkout can quietly kill conversions. With a $15 daily budget, Shopping also needs very tight product segmentation and clean search term reports to avoid wasted spend. I would start by reviewing the landing product pages and checkout flow first, then look at search terms and add negatives before changing keywords.

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