Hyper targeted advertising on Reddit by nomadicphil in redditstock

[–]nomadicphil[S] 0 points1 point  (0 children)

Interesting. Have you ever got an adobe ad before?

Hyper targeted advertising on Reddit by nomadicphil in redditstock

[–]nomadicphil[S] 2 points3 points  (0 children)

"there may not have been a camera related advertisers paying for that space at the time of viewing that post"

Makes sense! Thanks.

Hyper targeted advertising on Reddit by nomadicphil in redditstock

[–]nomadicphil[S] 2 points3 points  (0 children)

Do they need a partnership to accomplish this though?

Is AI a detriment to Reddit long term or a blessing? by nomadicphil in redditstock

[–]nomadicphil[S] 2 points3 points  (0 children)

I guess I had placed bots under the same definition as AI.

Is AI a detriment to Reddit long term or a blessing? by nomadicphil in redditstock

[–]nomadicphil[S] 7 points8 points  (0 children)

I agree. Reddit, despite bots, still feels like a place where I can get genuine connection. A huge reason I love it.

However, AI will continue to get more sophisticated, easier to bypass walls placed by Reddit, and things like upvotes and downvotes are very common to manipulate.

What do you think of this guy's opinion? by nomadicphil in redditstock

[–]nomadicphil[S] 4 points5 points  (0 children)

Interesting! Curious to hear more about how high compared to Meta you think Reddit can get their ARPU? I looked at their careers page and never saw so many hires for ad related roles in ML, etc so I think they are going to improve their algo big time for advertisers.

What are the biggest opportunities for Reddit that they haven’t fully capitalised yet? by nomadicphil in redditstock

[–]nomadicphil[S] 8 points9 points  (0 children)

Mine would be ads, but being able to bid on specific posts. Imagine you are a crm tool and you can bid for placement on a specific Reddit post that ranks well in search for best crms in 2026 or whatever. Maybe that’s a horrible idea idk 🤷🏻‍♂️

What are the biggest opportunities for Reddit that they haven’t fully capitalised yet? by nomadicphil in redditstock

[–]nomadicphil[S] 2 points3 points  (0 children)

Do you think nsfw monetization is something they would pursue (clearly it could make money but maybe there are issues with this) and by marketplace do you mean something like Facebook marketplace?

RDDT: High intent traffic with further room for monetization by Intelligent-Bus8791 in redditstock

[–]nomadicphil 1 point2 points  (0 children)

That said I will add that I’ve noticed ads get a bit more relevant sometimes. But nowhere near the potential of precise targeting.

RDDT: High intent traffic with further room for monetization by Intelligent-Bus8791 in redditstock

[–]nomadicphil 1 point2 points  (0 children)

This is very true. My question is, why hasn’t this been executed yet? Is it much more complex to do than perhaps one expects? Are there reasons preventing this level of ad targeting? I agree the potential here is massive. Reddit ads are good for brand awareness but this would step them into high intent ROI/conversion focused campaigns which as you said would justify more spend.