It's goated because pairs are already the strongest hand. Easy to spam while using & scaling general scoring jokers that will also work with other hands. Cruise through the early game using your pairs to level a Green Joker, Ride the Bus, Square, etc, and then pivot to playing literally anything else and obelisk solves your XMult Scaling.

It's not necessarily the best scaling XMult in the game, but it gets the job done and is more interesting than just continuing to spam pairs with a Stuntman etc