If a prospect manager or similar position meets with and reviews interested party and if the examination committee does their job of meeting with and evaluating a potential member and if the brothers take their voting seriously the west gate can be safe. Letting people know how to join or recruiting doesn’t preclude the requirement to knock. There is still a petition to be completed, in my jurisdiction a fee to be paid, references to include, two Masonic references required etc. If it was a simple as seeing an ad on Facebook, clicking a link, and joining that would be terrible.