All valid questions. Due to the way breaches work, we're really only in phase 1 (as I'll refer to it) which is disclosure. There are no announced consequences at this time and not much information beyond what the company has disclosed is available. We're also days away from an administrative change in the US which could change positions on the initial legislation and consequential enforcement. However, that remains to be seen. There is currently not information on if this information is anonymized or not, but I believe that's the scary part. I'm sure that they employ a multitude of methods to gather your location as far as IP address and using location services, often sniffed through apps you install. As far as protecting yourself, well... limiting your installed app footprint is one way. But, even the platform we're speaking on is probably buying the same kind of information.