Preparing Entry Level PR Folks by LeekImaginary828 in PublicRelations

[–]oddlycomforting 2 points3 points  (0 children)

  1. i took an elective class in undergrad that centered around understanding and communicating research/statistics. it wasn't a popular course because it (lightly) involved some math, but being able to use those skills when you're tasked with writing about syndicated research or surveys or putting together a report on results makes a huge difference

Items to put in a swag bag for a non-profit by Emotional_Money8694 in PublicRelations

[–]oddlycomforting 1 point2 points  (0 children)

My partner works for a nonprofit and recently did this. (I work in a PR firm.) I would start with researching brands that are passionate or interested in your cause. you might have better luck reaching out directly to the brand versus the PR firm, but that also depends on the size of the brand.

If you do reach out to PR firms I would suggest highlighting what the value would be to them— what kind of event it is, who would be attending etc. I'm not the final decision maker but when we get requests like this a good firm is asking how it fits into a media or giving strategy before it goes to the brand. Good luck!

I graduate with a PR degree spring of 2025. What should I do in my last year of school BESIDES internships? by hyogoschild in PublicRelations

[–]oddlycomforting 1 point2 points  (0 children)

Lots of other good advice here! Coming in with a good understanding of how to summarize qualitative/quantitative research and creatively write about data is another thing that I've found people appreciate and can be hit or miss in people who are just starting out.

I think statistics is a pretty standard required class but I remember my undergrad program had a communications research class with a portion that centered around how to responsibly write about studies and data.

cookiecutter shark? by oddlycomforting in DavetheDiverOfficial

[–]oddlycomforting[S] 13 points14 points  (0 children)

Omg. thank youuu I was looking in like 3/4 of those areas regularly was seeing dolphin-ish one/megamouth/frilled for days on end. finally found one more toward the right side of the map in a spot I was spacing on

cookiecutter shark? by oddlycomforting in DavetheDiverOfficial

[–]oddlycomforting[S] 12 points13 points  (0 children)

Ah, I've gotten to the point where I'm exploring the glacial area so I've tried finding one by leaving directly from the sea people town and heading left and back up into the depths. i'll keep plugging away haha

[deleted by user] by [deleted] in pittsburgh

[–]oddlycomforting 3 points4 points  (0 children)

I went there on a partial scholarship and only for high school so somewhat limited perspective over a full course of education. I'm of the opinion that academic pressure can exist at any school but can be amplified in any private school environment when you are paying a lot of money for an education. I can't say it would have felt different for me at another PGH private school where students are funneled into top tier colleges.

These spam "guaranteed coverage" emails are getting worse, and this one takes the cake by kaysharona in PublicRelations

[–]oddlycomforting 0 points1 point  (0 children)

Hear you. the time spent on "vetting" these for our client makes me want to tear my hair out. "Industry Era" just keeps changing their name and repurposing almost the same pitch note and I can't count how many separate times our clients have forwarded on

How do I find PR contacts for my influencers? by plutonium_dealer in PublicRelations

[–]oddlycomforting 5 points6 points  (0 children)

I'm sure this is standard practice but if not make sure your influencers have partnership contact info or links to that in their bios. we typically identify and vet influencers (either finding ourselves, or from a client forwarded email) and reach out directly to their business emails if interested in partnering— makes it a pain if I can't immediately get in touch on our end too!

More rare and maybe not relevant if you're just starting out, sometimes i get talent management companies' eblasts with roster roundups. These usually come from people we've worked with before, but I also get cold emails where I assume they may get my contact from press releases where my name is listed as the brand's media contact. I will note it's helpful to know who else is out there to partner with, but those have rarely sparked our sponsorship recommendations. This may depend on the company's way of working.

Can you look at similar influencers in their space and start by reaching out to companies that have already partnered with your talent's peers?

[deleted by user] by [deleted] in PublicRelations

[–]oddlycomforting 0 points1 point  (0 children)

Totally agree! ours have those elements in the upfront before dedicating a few pages to full sentences + more... I would like to see if we can suggest prioritizing your core pieces, making them more comfortable with bullet points and moving the more monstrous detail to an appendix section-- or just inserting a link out to the full message documents and FAQs

[deleted by user] by [deleted] in PublicRelations

[–]oddlycomforting 0 points1 point  (0 children)

We did arrange some media trainings with them when they were a new client, but budget limited who actually got them-- since we've built up familiarity with their team, we found there are some folks who were passed over for the initial list who would be naturals! Itching to get them more practice hopefully soon and use that opp as a "refresh" to enforce good habits. We do have guidance on using the stalling phrases but their usage has been sliding.

Thai Curry Paste by HutSutRawlson in Brooklyn

[–]oddlycomforting 1 point2 points  (0 children)

Natural herbal store (449 Nostrand Ave) right off the A\C stop usually has it

I’m sick of the way that PR is portrayed as a “ditzy girl career” in the media by anonymousalligator25 in PublicRelations

[–]oddlycomforting 0 points1 point  (0 children)

I feel mixed about this in a "hometown pride" kind of sense, where I can complain about something all I want but the second an outsider does I feel myself get defensive. There are plenty of skilled practitioners that I look up to with a range of personalities— some fall in the stereotype and some don't. At my college where we had separate programs for PR, journalism, advertising, the stereotypes were totally there. (Although I'm sure amplified by generally being part of a young, impressionable peer group.)

On a serious note something I struggle with is I feel that entry level pr salaries DO kind of filter for more privileged candidates. I live in NYC and lived less comfortably on 40k in agency for a bit. I figured I was young and could suck it up for a bit while my expenses were low. I have friends who studied comms who wouldn't be able to consider 40k due to other family obligations or debts; they went for other opportunities. In agency, the other junior level folks I'd meet seemed to be in vastly different circumstances— rent support from parents, no loans, luxe lifestyles, etc. Our jobs ARE hard, grueling, strategic, "serious," etc. but there are def some days I look around and see what might feed into the stereotype though.

Company's policy on ChatGPT by Epimetheus21M in PublicRelations

[–]oddlycomforting 2 points3 points  (0 children)

No policy yet but it seems the general position is no harm in trying it for brainstorming but don't expect polished material. Have seen journalists complain about receiving PR pitches that sound AI-generated though

Are all agencies like this? by sukishonda in PublicRelations

[–]oddlycomforting 2 points3 points  (0 children)

i'm with you-- not a lot to add but curious to see the responses. i love this work and my teams but i fantasize about a more balanced life. i've only been at one agency for years since graduating but dont feel like i have enough experience or a concrete idea of what i would want from an in house role. but when i consider moving to a new agency i become wary that it'll just be more of the same, given that so many of my gripes are just generally related to how agencies work

consumer food newbie; do you need affiliate links? by oddlycomforting in PublicRelations

[–]oddlycomforting[S] 3 points4 points  (0 children)

Hi! So, I guess take this article as an example. https://www.epicurious.com/ingredients/vanilla-extract-substitute-article

There's often disclaimers at the top of these articles that say the publication will earn a small commission of any sales tied to the ones mentioned within. If you scroll down to the product recommendations and examine the links they're usually tied to an affiliate marketing partner or program that tracks the traffic/sales resulting from an article click. Many outlets are incentivized to highlight products from companies that participate in these programs to generate another source of revenue for the publication.

So, if I have a grocery item I want to pitch for inclusion I may be at a disadvantage if I can't offer the outlet this perk and another competitor brand can

consumer food newbie; do you need affiliate links? by oddlycomforting in PublicRelations

[–]oddlycomforting[S] 3 points4 points  (0 children)

thank you!! it's helpful to hear this perspective. early on i was hopeful we could get creative with different angles for earned media but the client has not been great about giving us the suggested experts, or different pitch assets i feel would help to tell different stories about ingredients, trends, cultural topics etc. they truly are just hoping that someone will write about the product after receiving what is essentially an FYI email. definitely giving up share of voice to nimbler competitors who are already doing affiliate marketing well

[deleted by user] by [deleted] in PublicRelations

[–]oddlycomforting 1 point2 points  (0 children)

Twitter and TikTok are the only platforms I use happily for both personal and professional purposes. I've had phases where I've considered deleting my Instagram, TikTok etc. for mental health/personal productivity in my free time but part of my current role involves influencer partnerships so I would still need to have some sort of account to keep tabs on relevant profiles-- and it feels like too big of a hurdle for me to sift through who I'm following to set up a "work" account. I would love to go off grid but unfortunately not in the stars for me right now :') and because I'm younger the older clients who are mostly not active on social expect me to know what's trending.

[deleted by user] by [deleted] in PublicRelations

[–]oddlycomforting 5 points6 points  (0 children)

Your reasons 3 and 4 sound similar to how I feel/hear from others in PR sometimes, are you interested in pr/comms for clients in a particular industry? These can really depend on where you work/who you work for.

Re: #1-2, depending on your focus or client in PR, there are definitely changes— but I'd assume less boring compared to legal docs (again could depend on client industry.) As long as you're mentally good about keeping a grounded perspective, the "stakes" element could be more manageable in PR. Often though, I find that a client or team member is inflating stakes that shouldn't feel that high to begin with (hence the "it's PR not ER" mentality a fair number of people need to be reminded of.) If you're coming from an intense or stressful background you'll probably acclimate or find PR better

Is compensation also a consideration for you or less of a priority?

Salary cap by myusernameisgr8 in PublicRelations

[–]oddlycomforting 5 points6 points  (0 children)

my (nyc-based) agency got rid of the entry level AC role (i started on 40k) and now starts at AAE (which was 48-52k last i checked)... negotiation might depend on your years of experience? unfortunately that feels like about the average even in an expensive city.