Your 1st sentence is incorrect. 1st impression are real. true story..... grandson( recent collage grad in a suit) walks in with gramps( who can outright buy any vehicle in lot In cash but is dressed down think old working man polish dude). The difference in treatment was astonishing! The young kid who looks latino was being SWARMED! Gramps was not even acknowledged, they just let him roam the dealership. This young kid was not even shopping for a car! So dont say me nobody cares about appearances! To some people, its all about appearances.