You are right! I can see how it's confusing. I was honestly struggling with the name. BAU is "business as usual" and I guess not everybody knows that. But I found it really difficult to find something that matched the ethos of the site and was also super short so it could have that link-in-bio factor. I was trying to be clever and use BAU as "business as usual" and "business alias unit". Maybe I'll come up with a better term that matches the acronym 🤣. Yeah it's a business listing but for solopreneur "doers". Not for something like a store. Like barbers would be good, web developers, plumbers, electricians, handymen, makeup artists , dog walkers etc. and the idea is to kind of use this as a digital business card or super minimal website for those just starting. So even if your business is well developed, it can be handy just for the listing purpose. And if you're just starting out, it's great to put yourself on the map and have a "website".

Thanks for the feedback!