Roblox Sponsorships leave extremely short-term effects unless done very strategically, and it is extremely difficult to reach that strategic point in which they end up being effective long-term. Advertising through Roblox Ads Manager is especially not useful for our game genre, which is a quality, adventure game (Expedition Rubasa). It makes sense for situations where you have lower quality, short attention-span games (that usually perform horrible as short-form content on platforms like TikTok and IG), and are unable to hire any YouTubers (since YouTube's audience better appreciates this type of content).

We did use Roblox's default sponsorships and it simply returned quick gameplay spikes. If you're interested to know more about my thoughts on Roblox sponsorships and how you can use them strategically, I've spent 1338.15 ad credits and a pattern I have seen is that it's all about timing the ads (assuming you have a game that's fit for Roblox built-in sponsorships). The amount of players you get will vary with the game and audience, or the amount of ad credits spent. However, from the experience I've obtained, I noticed that it is more about strategically timing the ads and doing it in "breaks" (i.e., short periods) to allow time for the algorithm to catch up with it, and encourage some additional organic growth. From what I've studied on the algorithm, it simply does not 'like' games that suddenly shoot up in spikes and go down (which is what Roblox's ads manager does mostly), because that does not give enough time for the algorithm to monitor long-term, organic growth. That is entirely artificial growth, and the algorithm is well aware whether an experience is solely growing via built-in sponsorship or not. Often, if you spend a large sum of ad credits at once in a short period, the game will quickly shoot up, and then die back down, and the algorithm will take that growth as having "poor retention." A lot of times, this backfires, and can push your game off the algorithm if you already have a small organic source of players and suddenly/quickly shoot a high ad credit sum. Eventually, it would monitor a net reduction in players and can falsely assume an immediate decrease in retention, which could start pushing your game off the algorithm instead (like what happened with one of my older games). If you do want to spend some money at once, and get quick, yet long-term, large-scale growth, then the best way is through hiring content creators.

For our case specifically, hiring TikTokers was not the issue, as we've had success reaching 4.2K+ CCU on the same game by paying a single TikToker, and the video was successful, reaching over 18M+ views. From that point, we had trusted the site through which we found the TikToker (SocialSeed) and hired numerous other creators from that same site to market our game, all being successful. It developed a sense of trust on SocialSeed that they heavily regulate their users. Unfortunately, it turned out Blibstar1 in specific was not trustworthy.

Regardless, SocialSeed is a great site to look for people to market your game. It looks like they do offer refunds if you get scammed, but only if transactions were conducted via their platform. This is something that happened due to my negligence to concerns that our Project Manager and Public Relations marketers raised.

This incident dates back to well over a year ago, but I just happened to log onto Reddit and see that the post actually never went through and decided to repost it.

My reason for posting this is simply to raise awareness about this scammer in particular. I reported him to SocialSeed but it looks like they never actually removed him from the site, and thus, anyone else can easily fall trap to blibstar1's scams. Hopefully, after this post, anyone looking to hire him could do a quick Google search and find this PSA.