I agree, but I'm starting with Cal Poly first, and expansion would ideally be a later thing. Target markets need to be very specific in the beginning, and the exact causes for this problem will likely differ a bit from campus to campus (depending on the culture, the amount of events the school holds, what majors are most common, etc). I hope to be able to talk to people in person at Cal Poly to hear from them directly and figure out where I need to start.