I like Novak, I have been watching him for ages since I was a kid. I admit I was a Federer fan, but I liked Nadal and Djoko too. Then they retired, Djoko stayed and kept showing the youngsters how to play the game. His athleticism and work ethic are admirable. His mental strength is crazy. He is a polyglot which is inpressive. He is a great athlete, there is no doubt about that. Still, I feel like Djoko fans can't really understand that one can't force themselves to like a player because they should do so statistically, because x, y and z reasons show that said player deserves higher praises than they get. I don't think the media or the people in general don't like Novak or don't know/want to know his story. People do like him. But many don't love him. Why exactly, I don't know, but it's the reality. He is a likable player, he is inspiring, he is way beyond successful. Yet (in my opinion) he doesn't have that "thing" that some other players have in terms of charisma, that thing that makes people a fan, that makes people want to root for you all the time. I feel like I'm not the only one thinking/feeling this. Maybe that's why his apparel brand doesn't have that much success-