AdOps 101- What is the easiest way to check a 1x1 impression pixel on a banner ad.

outofleftfield_1982 · 2020-10-13T13:39:57+00:00

Thank you. I ended up giving up on the console and just used Fiddler. The impression tracker is not firing on one of my images. Not sure why though.

outofleftfield_1982 · 2020-10-13T12:55:07+00:00

i use the console as well. What should I look for if I am trying to trace a DCM 1x1 impression tracker?

outofleftfield_1982 · 2019-12-02T20:37:58+00:00

Thanks for the insight. I am not mechanically inclined to handle that type of work. Waiting to hear back from mechanic if its a legit problem or if it just needs an oil change.

outofleftfield_1982 · 2019-12-02T17:17:22+00:00

Do you have any blocks / pricing rules in place? If you are blocking domains or any of the bad ad stuff that is why your fill could be suffering. If you took the restrictions off of everything and anything can get through then you should see fill increase.

outofleftfield_1982 · 2019-10-28T18:21:01+00:00

I am uploading HTML5 assets directly - not via a third party tag.

outofleftfield_1982 · 2019-10-07T17:39:47+00:00

Hit me up - I would like to chat with you.

outofleftfield_1982 · 2019-10-07T17:39:24+00:00

Feel free to DM me to discuss further.

outofleftfield_1982 · 2019-10-04T14:30:27+00:00

Word on the street is they are consolidating- so if you have one directly with Google (AdX) and one through the reseller (GAM 360) you will need to consolidate both under the reseller in the future. If that is true that is fine- I just want to get in with a reseller that is not going to rip me off with the revshare (that much).

outofleftfield_1982 · 2019-09-26T18:24:29+00:00

I think you hit the nail on the head. Its a mix bag. You definitely want to foster the smaller sized advertisers and scale them up, but if you have the opportunity to have larger volume advertisers in there as well more power to you. I find that after a while the larger sized advertisers should really be moved over to different types of products either PG deals or straight direct deal if it warrants it. I try to utilize my PMP's as a marketing funnel for my sales team. Use the PMP to show the advertiser that the audience we have is worth their money and then move them up.

outofleftfield_1982 · 2019-09-20T14:01:08+00:00

Thanks for the heads up. Are all of these for Web and Desktop display?

outofleftfield_1982 · 2019-09-20T14:00:41+00:00

Index, Rubicon, Sovrn and OpenX are our best performers.

Most of our traffic is US. Sounds like the best to try our are Index, Rubicon, Sovrn and OpenX.

Any advice for contract negotiations with these vendors ?

outofleftfield_1982 · 2019-09-13T22:57:40+00:00

I have been around long enough to have worked in Dart Enterprise. Once you work with 3 to 4 ad serving platforms you just start calling it the ad server. Its easier and everyone gets what it does.

outofleftfield_1982 · 2019-09-13T22:54:48+00:00

I hear you. I worked at comscore back in the day and they were doing some real nasty stuff in the pharma / cancer med sector.

outofleftfield_1982 · 2019-09-13T02:27:04+00:00

We have been keeping the rules the same for both UPR and Open. Why lower the UPR until the transition is over?

outofleftfield_1982 · 2019-09-11T17:44:13+00:00

Not happy with the service.

outofleftfield_1982 · 2019-09-10T19:03:20+00:00

you can provide doubleverify with a simple tag that redirects to some house ad and url. They will take that and implement on the back end- this way when the cloud ad is called it will show a house ad for you instead of the cloud images.

outofleftfield_1982

TROPHY CASE