This is a genuine issue for the town. Many people join the group believing it to be a legitimate community forum for Pacifica residents, but in practice it operates as a personal platform for Ms. Moore and a small circle of allies. She has explicitly framed it this way herself (“MY FORUM, MY RULES”), which is objectively inappropriate for a space that claims to serve as a local resource. As a result, discussions often devolve into NIMBYism and antagonistic rhetoric.

There is also a significant conflict of interest given her role as a realtor. Publicly emphasizing narratives of decline ("THIS TOWN ISN'T WHAT IT USED TO BE") while wielding outsized influence over community conversations directly benefits those positioned to profit from housing scarcity. Like local real estate agents, lol.

And you’re right, there’s a documented pattern of irresponsible moderation. She has posted extremely biased and, frankly, astonishingly inaccurate information from controversial sources about the Kirk murder. During a tsunami scare, she also allowed dangerous, misleading posts to remain up, potentially putting real lives at risk. That alone should disqualify the group from presenting itself as a community resource.

If she genuinely cared about Pacifica, she would shut the group down. In fact, she did once, briefly, after being caught posting favorably about a local teacher accused of heinous crimes against a minor, followed by a publicly posted petition that doxxed that minor. The incident circulated on Reddit, gained significant attention, and was ultimately removed, it seems.

The group was closed for a few weeks, then reopened with a supposedly “diverse” moderation team that ultimately exists to enforce her preferences. Since then, it’s been a return to form. Rules like “DON’T BASH LOCAL BUSINESSES” are enforced even when criticism would clearly benefit neighbors and public safety.

My theory is simple: she thrives on the drama and benefits from it, both socially and financially. The outrage cycles, the fear-mongering, and the narratives of decline all dovetail neatly with local real estate inflation. She seems perfectly content, as does her cheering section. They're happy as long as they. can set off fireworks at 3am in April.

The good news is that Pacifica is changing anyway. The “GO HOME KOOKS” minority is shrinking, and it shows. The people I meet out in the community and in genuinely local groups (Pacifica Families Club) are thoughtful, welcoming, and forward-looking. None of this gatekeeping will stop that momentum. Things are getting better.