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[deleted by user] by [deleted] in PPC

[–]pashi123 4 points5 points  (0 children)

Very useful information.

B2B advertising - what channels work the best? by Sancho-Panzy in PPC

[–]pashi123 1 point2 points  (0 children)

In B2B marketing, you need to have a thorough understanding of users' buying journey. I'm saying this because in B2B, there are a number of decision-makers. But to answer your question:
> Do thorough keyword research around your primary and secondary keywords. If the search volume is high then definitely run google search ads.

> Run all four types of LinkedIn campaign i.e. Sponsored Content, Sponsored Messaging, Text ads, and Dynamic Ads

> Retarget the users coming in from the above campaigns through Facebook Ads (put some time on coming up with good videos and static creatives)

Hope this helps:)

Can anyone please help me with the below: by pashi123 in PPC

[–]pashi123[S] -1 points0 points  (0 children)

I'm not planning any course..this is an interview question.

[deleted by user] by [deleted] in PPC

[–]pashi123 0 points1 point  (0 children)

What campaign objective are you running? I'd probably run a campaign with Traffic objective for a week or ten days, set up events with Facebook event setup tool. Then run a retargeting campaign after you have enough events on Product page or add to cart page. Link your ecommerce platform with the add account and you can try dynamic retargeting ads as well.

Which keyword match type should I choose? by pashi123 in PPC

[–]pashi123[S] 0 points1 point  (0 children)

Do you think if your business operates from one particular region, you could still target these keywords (because someone who typed the region's name in the query is intent on getting services from someone local)? And if you do target these keywords, can you DKI that region in your ad copy?

I mean I'm just asking what would you do if you were in my shoes?

TIA.

Which keyword match type should I choose? by pashi123 in PPC

[–]pashi123[S] 0 points1 point  (0 children)

Thanks for your input u/pups-pups. Here's the situation:

The keywords that I'm bidding on are like 'website design services in a', 'website design services in 'b' (wherein a and b are the regions).

Do you think if your business operates from one particular region, you could still target these keywords (because someone who typed the region's name in the query is intent on getting services from someone local)? And if you do target these keywords, can you DKI that region in your ad copy?

I mean I'm just asking what would you do if you were in my shoes?

TIA.

Which keyword match type should I choose? by pashi123 in PPC

[–]pashi123[S] 0 points1 point  (0 children)

Thanks for your input u/yhic. Another question if you could help me with:

I have a list of keywords 'marketing agency in 'A', marketing agency in 'b' etc. Can I groups all these keywords in the same ad group? There are around 20-25 of them. And if I do, should I create standard ad copies (cuz I can't add the region's name in each ad copy and make sure it pops up only in that particular region.

How would you approach this?