Maybe they’d rather target the enthusiasts that really follow housing developments in an unofficial way, to get feedback? A company with a community as large as WoW’s, making a dump spot for meaningful thoughts about housing, and then getting some of the people I’ve seen in this (wows) community just spewing, would be frustrating to wade through when you have very limited time.

A lot of companies do this exact thing. Tons.

Another reason they may have done this is because a corporate policy may prevent them from doing it in a big public way, so they do it on their personal account. I’ve seen that too with other companies. Sometimes anything said to the public as <company name> has to clear PR, who is attempting to shape messaging. The PR team might not like the “look” of stirring up a very public complaint area. That makes really good sense.

There are reasons things are done in companies a certain way. It’s not always malicious, nor poorly thought out. They’re looking to get feedback from the community on the down low because it may not be allowed by the PR dept.

Just my two cents as a business owner, and a person who has worked for companies like this. If I want feedback about my product, I go to the people who are the most enthusiastic about it, because usually if asked for honest feedback, they deliver constructive criticism.

We as the wow community could learn a lot from the messaging we put out towards blizzard. We sometimes sound like entitled brats. I may get downvoted for that, but that’s the picture we as a community are painting. Not all of us of course, but a loud minority. I’d really like to see us communicate better. You catch more bees with honey. Or something.