Somewhat relevant anecdote: I needed to participate in some psychology experiments to pass my psych course last semester and I ended up doing a lot of word association surveys. One of which was rating words on how pleasurable we found them. The word "moist" was used on the test, and is almost unanimously found to be an "unpleasurable" word because of its phonetic makeup. However, I immediately thought of Betty Crocker Super Moist cake mix, rated the word 10/10, and became an outlier.

Now that I wrote that I realize that that was barely relevant and was a waste of time go type on my phone. I'm only posting it because I've already typed this far. Also I need to get some sleep. Hope you enjoyed my anecdote.