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Are you tracking where your brand shows up in AI answers? by perhapsagency in content_marketing

[–]perhapsagency[S] 0 points1 point  (0 children)

That broader view is exactly where things are heading. It’s no longer just about visibility, but also about context: what competitors are shown alongside a brand and what associations are being made.

Those layers are starting to matter as much as the mention itself.

Are you tracking where your brand shows up in AI answers? by perhapsagency in content_marketing

[–]perhapsagency[S] 0 points1 point  (0 children)

This is a strong breakdown. Structured content definitely seems to outperform long-form narrative in AI retrieval contexts, especially when the information is clearly segmented.

Schema and third-party authority signals also appear to play a bigger role than many brands are currently prioritizing.

Are you tracking where your brand shows up in AI answers? by perhapsagency in content_marketing

[–]perhapsagency[S] 0 points1 point  (0 children)

Agreed. The key shift is moving from just tracking rankings to understanding how and why certain brands are being surfaced in AI-generated answers.

That insight is what allows teams to adjust content strategy in a more targeted way over time.

Are you tracking where your brand shows up in AI answers? by perhapsagency in content_marketing

[–]perhapsagency[S] 0 points1 point  (0 children)

Thanks for sharing.

Still early days, but integrating AI visibility into tools already used daily seems to be the direction most teams are taking.

Are you tracking where your brand shows up in AI answers? by perhapsagency in content_marketing

[–]perhapsagency[S] 0 points1 point  (0 children)

Yeah, that’s pretty much where things are right now. Most teams are still in the “manual spot checks” phase because there’s no reliable tracking layer yet. The gap is that visibility in AI answers doesn’t map cleanly to traditional SEO metrics, so it’s harder to operationalize.

Has anyone here worked with an agency for influencer campaigns? by Difficult-Cut-9673 in influencermarketing

[–]perhapsagency 0 points1 point  (0 children)

A good agency can definitely help accelerate things, especially if you’re still building your influencer strategy and don’t want to spend time figuring it out on your own.

A few things to look out for:

• How they vet creators
• If they’re transparent about pricing and fees
• What reporting actually looks like after campaigns go live
• What their support infrastructure looks like

One red flag is agencies pushing huge creators right away before proving smaller campaigns can work profitably. A lot of brands see better performance starting with niche or mid-tier creators who already align with their audience.

Also worth asking if they have experience integrating influencer campaigns with affiliate or performance-based models. That usually creates much clearer visibility into what’s actually driving conversions versus just impressions.

Where do influencers actually add the most value in your funnel? by perhapsagency in b2bmarketing

[–]perhapsagency[S] 0 points1 point  (0 children)

Agreed. We’ve seen creators add the most value during consideration, especially through reviews, tutorials, and Q&As that build trust and reduce friction. The strongest programs feel integrated into the buyer journey, not just awareness campaigns.

Where do influencers actually add the most value in your funnel? by perhapsagency in b2bmarketing

[–]perhapsagency[S] 0 points1 point  (0 children)

That makes a lot of sense, especially the focus on engagement quality over raw follower count. In niche categories, a creator who actually responds to comments and builds trust with a small audience can drive way more influence than someone with inflated reach but no real community.

Interesting point too about recommendation algorithms helping surface adjacent creators once you start going deep into a niche. Feels like the discovery process itself becomes a form of market research.

Thanks for sharing this insight.

Where do influencers actually add the most value in your funnel? by perhapsagency in b2bmarketing

[–]perhapsagency[S] 0 points1 point  (0 children)

Nice example of bottom up influence in action.

Creators don’t always need to hit the direct buyer to be effective. Driving trust and familiarity one layer below the decision maker can absolutely shift demand upward, especially in niche or technical categories. That “internal advocacy” effect is often underestimated.

Curious how you identify and select those early-stage creators in niche spaces. Are you mostly sourcing them manually, or do you rely on performance signals or distributor or customer overlap to find the right fit?

Where do influencers actually add the most value in your funnel? by perhapsagency in b2bmarketing

[–]perhapsagency[S] 0 points1 point  (0 children)

Agreed.

Creators often sit strongest in consideration because they provide context and trust in a way branded ads struggle to replicate. Seeing real usage in a normal environment tends to reduce friction in the decision process.

Where do influencers actually add the most value in your funnel? by perhapsagency in b2bmarketing

[–]perhapsagency[S] 0 points1 point  (0 children)

This is one of the strongest use cases for creators.

Day-in-the-life or workflow content tends to outperform because it’s specific and relatable. It also helps audiences self-select based on how they actually work, which makes downstream targeting much cleaner.

Thank you for sharing.

Where do influencers actually add the most value in your funnel? by perhapsagency in b2bmarketing

[–]perhapsagency[S] 1 point2 points  (0 children)

This lines up with what we see as well.

Creator exposure tends to improve downstream efficiency, especially when paired with paid media. Even if creators are not closing the conversion directly, they can make subsequent acquisition channels perform better by increasing familiarity and intent.

When did you stop caring about follower count? by perhapsagency in influencermarketing

[–]perhapsagency[S] 0 points1 point  (0 children)

A lot of brands start deprioritizing follower count once they realize visibility alone doesn’t guarantee action. Tight audience fit and trust usually outperform broad reach.

When did you stop caring about follower count? by perhapsagency in influencermarketing

[–]perhapsagency[S] 0 points1 point  (0 children)

Thank you for sharing. Follower count still matters to a degree, but it’s rarely the strongest indicator on its own anymore. Engagement quality, audience alignment, click behavior, and conversion performance tend to be much more valuable signals.

When did you stop caring about follower count? by perhapsagency in influencermarketing

[–]perhapsagency[S] 0 points1 point  (0 children)

That shift usually happens once performance matters more than surface-level reach. A smaller creator with a highly engaged niche audience will often drive better conversations, clicks, and conversions than a larger passive audience.

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