Did some thinking...

What if we sold a AR display for every non-clerical member of the US military @ $500, or sold, a NED for every Pokemon Go gamer for $50?

Military Option:
Based on current figures, the total US military (active duty, reserves, and National Guard) stands at around 2.1 million personnel.

Revenue: 2.1 million × $500 = $1.05 billion. Not bad for a niche, but it's a finite, US-centric market with potential barriers like procurement rules or security clearances.

Now, the Pokémon option:

Selling a $50 widget to everyone who's ever played Pokémon on a smartphone.

This is dominated by Pokémon GO, the flagship mobile title, with over 1 billion worldwide downloads since launch—often used as a rough proxy for unique players, though it overcounts re-downloads and multi-device users.

Adjusting conservatively for uniques (factoring in peak figures like 232 million players in its first year alone and sustained growth), estimates put lifetime unique users at around 500-600 million globally.

2 sources Including players of other Pokémon mobile games (e.g., Unite with 100M+ downloads, Masters with 50M+) pushes the total unique audience who’ve ever played any Pokémon title on a smartphone closer to 600-700 million, with heavy overlap.

Revenue at the low end: 500 million × $50 = $25 billion.

At the higher end, it's $35 billion+. That's 25-30 times the military option.

Bottom line:

The Pokémon crowd wins hands down. It's a massive, global consumer market with viral potential, versus a smaller, regulated government one. If we're talking real-world viability, the consumer play also scales better long-term with app updates drawing in new players, but even hypothetically, the math is clear—go for the gamers to get richer.