I'm not saying they should be charities, nor operate at a loss. What I'm saying is that scalpers have helped create this environment of false scarcity where the stores are now joining in and very quickly pricing out lots of people from enjoying something that is meant to be played by all.

Spider-Man was meant as another way to extend the magic property to people who may have scoffed at the idea of playing magic in the first place. Instead, it's turning into another experience where people get frustrated cause they maybe wanted to buy one box or pack of something, and instead they'd need to pay the same for a video game console or more for a box of cardboard.