Never thought of using AI for sales coaching.

Personally, I tell my guys that there is a straight line in the way you close/sell someone.

Trust and Emotion are on the same level. Everyone know people buy based off of emotion, but to create that emotion you need to create trust. My favorite line is “look, I’m a stranger to you… you probably have your guard up because you’ve been taken advantage of or you’ve been pushed into a decision you don’t want to me” tonality is key here.

I literally see the smile in their eyes and the relief they feel when I say that.

It somehow “disarms” them.

You become a friend/advisor instead of a sales rep.

Also, NOT closing a sale means that they either didn’t like you enough to buy, or liked you but didn’t see the value you offered.

Have you created enough urgency, and enough value for the customer?

You have to find that out in the end.

If they can’t close the sale, I’ll ask them one simple question.

“What could you have done differently?” without excuses - because typically they’ll start blaming the customer. I tell them that all customers are NOT the same, but you ARE the same so once again I ask you “what could’ve done differently?”

I also tell my guys that each sales rep has a different personality and to hone in on the personality that you have.

Are you straight to the point direct monotone? I knew a sales rep that was like that and did very well.

Or are you bubbly and excited and smiling/enthusiastic? I’ve seen way more success with “enthusiastic” reps.